Posts Tagged: sponsorship

kchopson

5 Ways to Generate Revenue with Your Mobile Event App

A variety of studies confirm that we are looking at our smartphones all day long. One metric says the average person checks their phone 150 times a day! When someone is at your conference, these numbers do not change much. In fact, if you have a great mobile event app, the smartphone becomes a great way to increase audience engagement at your conference. One of the fantastic side effects of mobile apps is that you can track this interaction with tools like Google Analytics. For example, you can see how often attendees look at a page and how much time... Read more »

Rebel Roundup: Meeting Strategists, Airbnb, Sponsorship, and Wi-Fi

This week’s rebel round-up includes articles about meeting strategists, Airbnb, sponsorship, and wifi!  Enjoy! The Rise of ‘Meeting Strategists’ & How Hotels Should Approach Them – Greg Oates (@gregoates) How Much of a Threat Does Airbnb Pose to the Hotel Industry? – PerformanceIN (@PerformanceIN) CIC Releases White Paper and Best Practices Resources on Room Block Piracy and Poaching – Convention Industry Council (@ConvIndustry) 5 Tips To Strengthen Your Sponsorship Program – PCMA (@pcmahq) FCC to Marriott: Never try to block Wi-Fi again – CNN Money (@CNNMoney) Hotel Forecaster: Expect Hotel Rates to Rise ‘Significantly’ in 2015 – TravelPulse (@travelpulse) See you next week with more interesting articles... Read more »

Rebel Roundup: Airbnb, Wi-Fi, Sponsorship Value, Meetings Mean Business

This week’s rebel round-up includes articles about Airbnb, Hotel Wi-Fi, Sponsorship Value, and Meetings Mean Business!  Enjoy! Airbnb will soon be booking more rooms than the world’s largest hotel chains – Quartz by Zainab Mudallal (@Zainab_Mudallal) New app creates pop-up social networks at hotels – USA Today (@USATodayNews) The 10 Worst US Cities For Hotel Wi-Fi – Thrillist (@Thrillist) 5 Hotel Scams That Could Ruin Your Next Trip – Yahoo! Travel (@YahooTravel) Optimizing the Value of your Sponsorship – GES (@GESGlobal) Meetings Mean Business Coalition Co-Chairs Provide Industry Update for 2015 – Meetings Mean Business (@MeetingsMeanBiz) See you next week with more interesting articles for the event... Read more »

kchopson

Attracting Event Sponsorships as a Salesperson: Getting Qualified Leads

In this economy it is tougher than ever to get sponsorships for your event. Every corporation has many more sponsorship opportunities than it can support.  Landing a sponsor now demands new levels of planning, diligence, and perseverance.  Unfortunately, those selling sponsorships often miss some basic, but critical, steps that are needed to reach their goals.  Perhaps the key step lies in the understanding that the process is a “selling” one. Because the sale is for a non-profit, the seller does not like to think of him or herself as a salesperson, but that is precisely what the job is.  If... Read more »