Posts Tagged: survey

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

Conducting Surveys Using an Online Registration Form

It is well known the getting a high response rate from surveys is difficult. One way to get around this is to place questions that are important to you on forms that people will need to fill out. One such place is your membership form. Another area is the online registration form. The registration form is a great place to get answers for critical data such as demographics. The registrant will already be entering personal information, so asking additional personal information in this area will already seem somewhat natural. Here are some tips to get the data you need on... Read more »

kchopson

Nine Features Your Mobile Event App Must Have!

ERMobile Attendee App for iPhone and Android

Apps for conferences and trade shows are red hot. Your attendees expect that your show will have a mobile app that will not only replace the old printed program, but will add some additional modules as a result of being digital. So what are the key features your app must have? Schedule. All sessions and events should be listed in the program including (with few exceptions) those that require an extra fee, pre-registration or restricted attendance. Times should be clearly listed along with the location or room. Itinerary. One of the favorite activities of many conference attendees has been to... Read more »