Posts Tagged: Twitter

kchopson

Organizations on Twitter that Meeting Professionals Need to Follow

Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »

kchopson

5+ Meeting Pros on Twitter You Need to Follow

Twitter

Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »

kchopson

Use FOMO to Promote Your Conference!

Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

4 Best Practices for Creating Social Media Content For Your Conference

Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »

The Importance of Building a Social Media Listening Model

The importance of social media is finally getting recognized by Conference Planners. Conference planners are starting to explore using Hashtags. If you’re not, start here! But what happens after you create an event hashtag? It’s a no-brainer that you should promote it and encourage your attendees to “join the conversation.” Sounds easy enough, right? The problem isn’t picking an official hashtag and promoting it. The common mistake occurs when the conference organizers don’t participate in the conversation related to their official hashtag. There’s nothing worse for the attendee experience than participating in a conversation with themselves. Let’s not sugarcoat it. If you’re... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Best Practices: Live Tweeting at a Conference

Have you ever sat in an education session listening contently to the speaker, but you watch out of the corner of your eye a colleague with his face in his phone? Chances are he’s either responding to a work email or he’s live tweeting. Live tweeting education sessions at a conference has steadily increased with the availability of smartphone’s and free conference wi-fi. Live tweeting can be a great way to keep notes during a session, share information with your peers and colleagues, favorite other live-tweeters for information you may have missed, and network with other live tweeters at the conference.... Read more »

Tech Tuesday: Meerkat Explodes At SXSW

“We’ve seen a lot of people taking it to conferences, streaming to more than 1200 people. Have you ever held your phone with 1200 people watching?” said Ben Rubin, CEO of Meerkat, the live video tweet app that has taken SXSW by storm. Meerkat lets users live-stream video over Twitter and interact with followers who are watching. “The mission of the app is to get live video to travel in the speed of tweets,” Meerkat CEO Ben Rubin said in an interview with USA TODAY broadcast over the app. Meerkat’s popularity is more proof that attendees of events and conferences... Read more »