Posts By: K.C. Hopson

kchopson

Beware of Fake Conferences!

Fraud Theft Stealing

You have heard of fake news, but have you heard of fake conferences? Fake conferences (or “predatory conferences”) grew out of the predatory publishing industry, which focused on academics and researchers who were eager to get their papers published.  Predatory publishing expert Jeffrey Beal first noticed a handful (11) of predatory conferences back in 2011.  However, this list has now grown to over 900 and continues to expand. Fake conferences are NOT non-existent conferences that simply take registration and publishing fees.  They are real conferences, but they are marked by poor quality and a high level of deception. As this... Read more »

kchopson

Outdoor Event Risks

As summer approaches, we are all getting ready to spend a lot of time in the great outdoors. If you live on the East Coast (as EventRebels does!) or cooler regions of the country, you know that we need to take in all the fresh air we can! So we look forward to the time of parks, hiking trails, ball games and outdoor weddings and events. For the planner, staging an outdoor event is a thrilling experience, but can also be one that can be fraught with peril. Here are some potential problems that can turn your dream outdoor event... Read more »

kchopson

How to Use an Event Check-In App Helps Simplify Onsite Registration

Conference organizers have numerous occasions to make strong impressions on attendees. From an A-list keynote speaker, to a great online registration system, your guests take notice and draw conclusions about your event. Yet, there’s one process that often gets overlooked: Check-ins. Day-of registration and the check-in process offer organizers a chance to start a conference or tradeshow off on the right foot. Guests feel welcomed, their first impression isn’t a bad one, and they have more time for exploring and interacting. Want to create a faster, more efficient check-in process for your event? You might consider an event registration app.... Read more »

kchopson

Using Twitter to Promote Your Conference Year Round

It goes without saying: You’re probably using Twitter to promote your conference. Conference and trade show organizers have long embraced the social media platform, which makes sense. Twitter is used by nearly 40% of Americans, and millions of young professionals – that attend lots of trade shows and conferences – use the platform every day. In other words, if you’re not promoting your conference on Twitter, you’re missing a massive opportunity to connect with and engage potential guests. Convinced you should be tweeting up a storm to promote your event? Well, to be successful on Twitter, you have to have... Read more »

kchopson

25 Reasons Why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You’ve probably heard the complaints from exhibitors about lead retrieval units. They’re expensive, difficult to operate and create a data bottleneck, as it can take days after a show to receive all those leads. By that time, a hot lead has turned cold! In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year. How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never... Read more »

kchopson

Seven Ways to Protect the Privacy of your Event Attendees

GDPR phone

Privacy is a top of mind concern for many organizations these days. High profile data breaches, the new European GDPR law, and the upcoming California Consumer Privacy Act (CCPA) has made it imperative that all organizations protect the data of their customers. Securing and protecting the customers’ privacy is not just the job of the IT department – it requires the effort of all employees with access to the organization’s data. Meeting planning departments are no exception to making privacy a top priority. As we mentioned in Why Would Hackers Attack Your Conference? there are many reasons why planners can... Read more »

kchopson

EventRebels announces a round-trip iMIS Integration Solution

The iMIS membership management software product is one of the most versatile CRM products available to associations. However, when an association wants to use third-party event management software for managing its conferences and trade shows, it can be very difficult to move data from iMIS to and from the event software package. EventRebels has had a long-time web-service integration to pull data from iMIS for the purposes of validating memberships and driving pricing. Now as part of our partnership with Association Technology Solutions (ATS), EventRebels announces a full-round trip solution of EventRebels to/from iMIS systems. The solution is part of... Read more »

kchopson

Why your Beautiful Email may not be attractive everywhere

EMail

You just spent hours creating a beautiful Email with an important message. When you test sent the message to your Email client program, like Gmail or Microsoft Outlook, everything looks fantastic. Yet shortly after you send out the Email blast, people contact you complaining that it was hard to read. What happened? The key to understanding this problem is noting that the HTML that is behind your Email is not rendered the same on different Email clients. The main reason for this is the viewing of Emails is a different experience than browsing a website. For example, Email clients need... Read more »

kchopson

Six ways to Improve Event Attendance without Busting Your Budget

ways to improve event attendance event rebels

When tasked with boosting event attendance, planners often worry that a large budget is needed to reach new goals. Fortunately, there are many ways to deliver a big boost to attendance without breaking the budget. Many of these methods use tools you may already have or require just some minor shifts in how you think about your event. 1. Use Past Registration Data The data collected from previous year’s events presents a treasure trove of valuable insights. Perhaps the most useful way to delve into this data is to look for common categories of attendees. Not only can you group... Read more »

kchopson

EventRebels Mobile Lead Retrieval App Video

EventRebels’ Mobile Lead Retrieval App Video ERLead is a lead retrieval app designed to allow exhibitors the ability to scan leads directly with their smartphones or tablets at a fraction of the cost of traditional lead retrieval hardware rentals. We’ve created a little video for exhibitors to show how easy it is! Contact us if you would like to find out more!