Posts By: K.C. Hopson

kchopson

Trade Show Lead Nurturing Best Practices

handshake

In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

handshake

We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »

kchopson

Rant: Bring Enough Badge Stock!

Zebra GX430t printer

I’ve seen it happen too many times. Concerns about wastage and “costs” leads planners to not bring enough badge stock to their conference. This happens particularly frequently when “six-up” (six badges to a page) stock is used and there are a lot of badge name reprints or single badges (usually for exhibitors.) By not bringing enough stock, planners risk creating a very embarrassing situation where the stock runs out and the badges have to be printed on normal printed paper and then cut out by scissors to fit inside the holder! Needless to say, for something with a budget as... Read more »

kchopson

Why You Should NOT Give Out Thumb Drives at Your Trade Show

No Flash Drives

Giving out thumb drives (aka USB Drives) at your show or booth seems like a good idea. They are small, can be packaged attractively, and the attendee can just stick the device into his or her PC and view your material. And that material can be anything from brochures to a movie to Power Point slides to links to your web site. Sounds great – right? Wrong! This article is written to discourage you from giving out thumb drives and attendees from taking them. This author personally throws away any thumb drive he is given, even if they are in... Read more »

kchopson

EventRebels’ Mobile Conference Attendee App is Out!

ERMobile Attendee App for iPhone and Android

EventRebels already has two mobile apps in the store for Google and Apple devices. The EROnsite app is for planners to monitor their show and, most importantly, scan QR codes on badges to track show and session attendance. Using the same QR code technology, exhibitors can run the ERLead app on their smartphone for lead retrieval. But we saved the best for last. The ERMobile app for attendees of conferences is now available for iPhone and Android! Our first releases have these exciting features:   Full Conference Schedule with details for each presentation   User’s Itinerary   Maps of the... Read more »

kchopson

Seven Hot Meeting Technologies to Watch in 2014

hot

The meetings industry is riding the wave of many exciting technology trends. Here are seven to watch – be ready to make them part of your meeting! Mobile Mobile is the dominant technology of the moment. For planners, the most important application is the meeting app. At a minimum, these apps need to be the go-to place for the show’s schedule, the individual’s itinerary and maps. Apps are also taking on many other duties: social networking, exhibitor/sponsor guides, speaker directories, audience response systems, surveys, and replacing traditional hardware like those used for lead retrieval. Responsive Web Sites An individual may... Read more »

kchopson

How to Detect Counterfeit Money at the Onsite Registration Desk

If you work onsite registration at a conference, you may find yourself occasionally in the position of accepting cash. You probably have already taken steps to make sure onsite registration payments go smoothly such as having a cash box, a good online registration system with a strong onsite module, and a procedure for transferring cash and checks to the office manager, possibly including a safe for overnight holding. One thing that may not have occurred to you is a process for identifying counterfeit money. Retailers often have procedures to check large cash denominations because this is what they do every... Read more »

kchopson

Why You Should Not Organize Badges by Category

One of the most common reasons for long lines at a conference is the inability of the staffers at the registration desk to find an attendee’s badge. This happens frustratingly often, even to a person that has successfully pre-registered for the show. There are many causes for long lines, but one of the most common is organizing badges in an inappropriate fashion. In particular, planners often sort attendees by the category of registration, rather than by name. Let’s see why this is not a good idea and the confusion it can cause. Member versus Non-Member. Because it is important to... Read more »

kchopson

Product Review: SpeakerBlast

SpeakerBlast

At a recent gathering of the Baltimore Tech Breakfast, I saw a demonstration of technology that could change the way A/V is used at events. The product is called SpeakerBlast and instead of using a central speaker system, it uses Internet connected devices as the broadcasting medium. So in lieu of the labor and expense of installing A/V hardware, the system sends the audio presentation through smartphones, laptops and tablets. A real life example of the technology was demonstrated at the Tech Breakfast. The most remarkable aspect of the demonstration was that the music always stayed in sync despite being... Read more »