Posts By: K.C. Hopson

kchopson

How to Find Out If Your Email is Spammy

Spam

You probably send out Email blasts all the time with high deliverable rates, especially if you use a reliable Email management service. However, once in a while you find out that your messages are getting disproportionately stopped by spam filters. Why this is happening is a mystery because you are not doing anything you have not done before. Or are you? Spam filters often use a weighting system to determine if an Email is legitimate or not. If the weight falls below a certain threshold the filter flags the message as spam and it is not delivered to the intended... Read more »

kchopson

How Online Trade Show Floor Map and Exhibitor Management Software Can Improve Your Show

Trade Show

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor   The software produces a floor map of your show online with all the tables and booths.   For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot.   Anybody can see the... Read more »

kchopson

Start Planning Wi-Fi for your Meeting – Identify the Needs

It is now common these days for people to show up at a meeting not only with their smartphone, but also with a laptop and even a table. Regardless of their device, your attendee expects to be able to connect to a Wi-Fi network at no cost. Throughout the conference a large percentage of your attendees will be using your Wi-Fi network for a variety of purposes. At many points, the usage may increase to the point that the network cannot handle the load and attendees will either experience slow service or no service at all. When this happens, expect... Read more »

kchopson

How to Increase Membership with your Meeting’s Online Registration Form

Most organizations treat the process of increasing membership and meeting registration numbers as two totally different processes. This is unfortunate because, with the correct software, you can easily drive membership purchases as part of your normal online registration process for your meetings. If you are interested in a simple way to boost your membership, here are a few things your registration system should be able to handle. Are you able to upload your membership list to your online registration software? This list should include all pertinent contact information as well as any other data you need. Do you attempt to... Read more »

kchopson

Product Review: X bytes Energizes Attendees Between Sessions

X Bytes

At a recent meeting of the Association of Meeting Professionals in Washington, D.C., I had the pleasure of being introduced to Kim Bercovitz, Ph.D. (aka “Dr. Kim”), President and Chief Exercise Officer (CEO) of a very interesting company called Exercise Bytes. Their company offers a quick and efficient solution to the problem of attendee fatigue. As you probably know, between lots of sitting and too much eating attendees can see their energy levels drop off quite a bit – especially in mid-morning and mid-afternoon. Coffee breaks are often seen as the remedy, but the caffeine boost will usually wear off... Read more »

kchopson

Checkout EventRebels’ New Website!

EventRebels is very excited to introduce our new website, designed and built by our friends at Ainsley & Company. Besides having an exciting new look, the site has a number of new features that you may find of interest. Most exciting is four new product videos! These short videos give you a quick, but thorough, offering of our main product lines. There are videos for: EROnline, the most robust conference software in the industry. ERShow, our online interactive trade show and exhibitor management software. ERSpeaker for call for papers and speaker management. There is also a video that introduces our... Read more »

kchopson

QR Codes, Not Just For Your Website!

As you probably know, QR Codes are a great way to promote your event. The most common use of these codes is to have a smartphone scan the code which redirects the user to a web page. For a meeting, this might be a link to the meeting web site or your organization. Lost in the standard use of QR codes are a couple of other novel ways to use QR codes to promote your organization or event. A great use of QR codes is for SMS marketing – i.e. text messaging. Your QR code can be setup so when... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Don’t Be Duped into Compromising Your Organization’s Computer Security

Internet Security

Most people think securing your computer systems is the job of your IT department and software you install. Furthermore it is commonly believed that most security breaches are because of “hackers” compromising an organization’s web site. Consequently an organization’s security is not really your problem, but that of your “network gurus” protecting the web site. In fact this perception is quite wrong. One report showed that a staggering 70% (!!) of security breaches were not caused by hackers, but by “internal vulnerabilities.” These include lost or stolen equipment, and accidental or malicious employee attacks. The recent theft of Target store’s... Read more »

kchopson

How Geofencing Can Enrich Your Meeting

Geofencing

2013 is the year smartphones significantly changed how events function. From social networking apps to innovative ways badges and smart phones can change session tracking, check-ins and lead retrieval, the mobile platform offers exciting possibilities that weren’t even considered a few years ago. One new such technology is called “geofencing.” As you probably already know, the GPS (“Global Positioning System”) in your smartphone interacts with location-based apps – like Google Maps and Foursquare – to use your location for your benefit. A geo-fence takes this a step further. An establishment – like a store or a booth at a trade... Read more »