Posts By: K.C. Hopson

kchopson

Why your Beautiful Email may not be attractive everywhere

EMail

You just spent hours creating a beautiful Email with an important message. When you test sent the message to your Email client program, like Gmail or Microsoft Outlook, everything looks fantastic. Yet shortly after you send out the Email blast, people contact you complaining that it was hard to read. What happened? The key to understanding this problem is noting that the HTML that is behind your Email is not rendered the same on different Email clients. The main reason for this is the viewing of Emails is a different experience than browsing a website. For example, Email clients need... Read more »

kchopson

Six ways to Improve Event Attendance without Busting Your Budget

ways to improve event attendance event rebels

When tasked with boosting event attendance, planners often worry that a large budget is needed to reach new goals. Fortunately, there are many ways to deliver a big boost to attendance without breaking the budget. Many of these methods use tools you may already have or require just some minor shifts in how you think about your event. 1. Use Past Registration Data The data collected from previous year’s events presents a treasure trove of valuable insights. Perhaps the most useful way to delve into this data is to look for common categories of attendees. Not only can you group... Read more »

kchopson

EventRebels Mobile Lead Retrieval App Video

EventRebels’ Mobile Lead Retrieval App Video ERLead is a lead retrieval app designed to allow exhibitors the ability to scan leads directly with their smartphones or tablets at a fraction of the cost of traditional lead retrieval hardware rentals. We’ve created a little video for exhibitors to show how easy it is! Contact us if you would like to find out more!    

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

From Call for Abstracts to Schedule to Mobile Event App: How Event Management Software Can Make it Easy

Mobile Event App

One of the most time consuming processes a conference planner can face is developing the program schedule.  If you have a call for abstracts, the process is further complicated by the need to conduct a peer review of the submissions. After the peer review process is completed, there is still the long task of coordinating the speakers and ultimately compiling the schedule.  After the program is built, you then have to push the schedule out to the attendees – real or prospective – to your website and, probably, via a mobile event app. If you are still using spreadsheets or... Read more »

kchopson

Everything you need to know to plan your reverse trade show

Reverse Trade Show White Paper

Make Your Reverse Trade Show A Success Follow these simple tips & tricks As attendee demand for a more personalized experience continues to grow, more and more event and meeting planners are turning to the reverse trade show model. We’ve taken all of our tips and tricks for planning a successful reverse trade show and compiled them in an easy-to-read white paper just for you. Click here to download our Reverse Trade Show white paper where you’ll find: What’s the difference between a reverse trade show, flipped marketplace, and hosted buyer model? How can you best prepare your reverse trade... Read more »

kchopson

Why Your Online Conference Registration Form Should Look Like Your Web Site

Dollar Sign Skeleton Key

It happens all too often. An organization creates a beautiful web site for their conference or trade show, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »

kchopson

Speakers want easy Call for Abstracts software

Papers Falling

Potential speakers for your conference are busy people. One thing they do not want is to receive the Call for Abstract as a PDF, print it, fill in the fields and then scan it and send it back. Not much better is getting a call for abstracts via survey software. Since call for abstracts are often long, the applicant may have to leave the desk for a while only to find that the site timed out and erased their work! Even if the form is filled out in one sitting, surveys cannot be updated – so if there is a... Read more »

kchopson

How Trade Show Management Software can drive Revenue and slash Expenses

Trade Show Map Example

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

Four Easy Sponsorships for your Mobile Event App

Dollar Sign Skeleton Key

Not only does the mobile event app make it easier for your attendees to navigate and engage with your meeting, it provides you a new channel for sponsorship revenue. Because almost everything in the mobile app can be tracked, you can provide great data to your sponsors. This data can a strong case for the ROI on their investment. The opportunities for mobile app sponsorships are many – here are four great possibilities. 1. Home Page Sponsorship The home page is the first page the attendee sees when the app has finished loading – it is the gateway to the... Read more »