Posts By: K.C. Hopson

kchopson

Use Your Next Conference to Start Your Fitness Resolution!

Posted by & filed under Event Rebels Blog, Meetings, Mobile Event Apps, What's New.

Good exercise habits can be very difficult to achieve these days. In our sedentary ways, it can be easy to forget fitness altogether. Study after study has shown that spending too much time sitting can do as much harm to the body as many other bad habits. For example, Dr. Kim of X bytes argues that sitting is the new smoking and speaks of a “byte” sized approach to fitness. The good news is that “wearable” tech devices like the Fitbit and now the Apple Watch (aka “iWatch”) can be very useful in keeping fitness top-of-mind and breaking the overly... Read more »

kchopson

How to Increase Audience Engagement with Mobile Session Question & Answer

Posted by & filed under Event Rebels Blog, Meetings, Meetings Technology, Mobile Event Apps, Speakers, What's New.

Online Event Q&A

Have you ever heard of “Death by PowerPoint?” This generally refers to a presentation that makes poor use of slides. But what it really means is that the speaker bored the audience. However, even if the slides are well made, a lack of crowd interaction can result in disinterested attendees. Most meeting planners are well aware of this phenomenon and go to great lengths to alleviate its effects. Traditional techniques often involve cumbersome methods such as someone walking around with a microphone receiving questions from the crowd. Other variations including a line of people behind a mic or someone collecting... Read more »

kchopson

How to Save Tons of Time with Automated Surveys and CEUs

Posted by & filed under Event Rebels Blog, Meetings Technology, Onsite, Surveys, What's New.

Continuing Education

After working very hard to put on a great conference, the nail in the coffin for the planners’ exhaustion is often the issuing and collation of meeting related surveys and CEUs. If the work is performed using paper and/or spreadsheets, the resulting toil is usually a mountain of tedious and error-prone management of forms. The work is labor and time-intensive and, consequently, unnecessarily expensive. The good news is there are some great technology tools for automating much of these processes. These tools tend to specialize in a particular purpose but can work in harmony with the right selection of products.... Read more »

kchopson

5 Ways to Generate Revenue with Your Mobile Event App

Posted by & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Sponsorships, What's New.

A variety of studies confirm that we are looking at our smartphones all day long. One metric says the average person checks their phone 150 times a day! When someone is at your conference, these numbers do not change much. In fact, if you have a great mobile event app, the smartphone becomes a great way to increase audience engagement at your conference. One of the fantastic side effects of mobile apps is that you can track this interaction with tools like Google Analytics. For example, you can see how often attendees look at a page and how much time... Read more »

kchopson

Conducting Surveys Using an Online Registration Form

Posted by & filed under Event Rebels Blog, Online Registration - Keys to Success, Surveys, What's New.

Feedback Button

It is well known the getting a high response rate from surveys is difficult. One way to get around this is to place questions that are important to you on forms that people will need to fill out. One such place is your membership form. Another area is the online registration form. The registration form is a great place to get answers for critical data such as demographics. The registrant will already be entering personal information, so asking additional personal information in this area will already seem somewhat natural. Here are some tips to get the data you need on... Read more »

kchopson

Create a Superior Event Badge

Posted by & filed under Event Apps, Event Rebels Blog, Online Registration - Keys to Success, Onsite, QR Codes, What's New.

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

Why and How to Create a Great Conference Blog

Posted by & filed under Event Marketing, Event Rebels Blog, Social Media, What's New.

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

Posted by & filed under Event Rebels Blog, Onsite, Social Media, What's New.

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »