Posts By: K.C. Hopson

kchopson

Meetings Monday: North American Meetings Industry Day 2015

Last Thursday, April 16, 2015, was a great day for the meetings industry. It marked for the first time that meeting professionals throughout the country and North America came together to rally and show support for one of the largest industries in the world – the travel and meetings industry. As was pointed out, everybody knows that travel is huge, but the average person does not understand that meetings are the greatest driver of travel. It was also made clear that the normal citizen does not understand actually what it is that meeting professionals and planners do. In an effort... Read more »

kchopson

Conventional Wisdom: The Importance of Welcoming Your Guests

It was turning out to be the business trip from hell, until the conference planners did one very special thing. My last minute decision to attend a conference in Chicago seemed like a sound idea. However, as a seasoned traveler I knew scheduling a business trip on short notice can be fraught with challenges. Nevertheless, the conference was the perfect opportunity to meet with colleagues working on a similar project in a non-competing market. It was one of those rare chances to speak freely with peers and exchange good advice. My traveling troubles began with securing air transportation (two plane... Read more »

kchopson

A Better Way to Manage Conference Certifications

Have you seen this way of tracking CEUs at a conference before? The first step is to print out sign in sheets, possibly pre-populated with attendee names. The next step is throughout the conference placing the sheets in the appropriate rooms before the workshop and then picking them up after each session. After the show the show organizers get to back to the office and collate the signatures with the registration, membership, and CEU systems. This should only take a few days if you are lucky. Finally, you have to pull this data together and somehow get the certificates to... Read more »

kchopson

Rebel Wanderer: Springtime in the Park

The crown jewel of trade shows for the meetings industry occurs tomorrow, Thursday, April 9, 2015. It is ASAE’s Springtime in the Park, this year at the Washington D.C. Walter E. Washington Convention Center. Springtime is over 30 years old, first launching in 1977 as Summer in the Park and taking place on an Astroturf floor. It became Springtime in 1980 and hasn’t looked back since. The Springtime Expo typically has more than 700 exhibitors and about 3,000 attendees. The attendees mainly draw on the rich association market that D.C. attracts. While the professionals mainly range from meeting planners to... Read more »

kchopson

Mobile Monday: ORI and EventRebels Announce Partnership to Provide New Seamless Event Analytics Solution

Herndon, Va. – April 9, 2015 – ORI, a market research and strategic business intelligence firm, and EventRebels, a leading provider of online registration, mobile and web software for conferences and trade shows, today announced a partnership that will enable them to offer meeting and event planners a new seamless event analytics solution to mine smarter and more actionable insights from attendee registration data and post-event evaluations. On the front end of this solution, EventRebels’ ER Online registration product for conferences and trade shows aggregates and breaks down demographics and other important data on attendees to help event organizers better... Read more »

kchopson

Design Rebel: Sweet 16 Hot, New Trade Show Colors

To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »

kchopson

Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »

kchopson

Tech Tuesday: How to Simplify the Management of Your Exhibitor Staff

It still happens at too many trade shows – long lines at the exhibitor check-in area. In most cases the person waiting is an exhibitor who is registering onsite. In other situations the exhibitor has pre-registered but the badge cannot be found. Additional frustration can be caused if each booth has a limit on the staff allowed. You may have to manually cross-reference how many staffers a company has registered and if that additional staffer is allowed entry. If you do not have cross-referencing in place you may find out after the show that companies have frequently gone over their... Read more »

kchopson

Mobile Monday: Mobile Credit Card Processing With PayPal Here

We wrote recently about how some apps that are using the camera of your smartphone to process credit cards. Of course, these are in addition to well-known apps such as Square which uses a device attachment to turn your phone into a cash register. E-commerce giant PayPal has also introduced a number of mobile solutions. One of these products, PayPal Here, uses a device like Square to process credit cards. Getting started with PayPal Here is easy. Just log into your PayPal account and fill out a short application. You will then be sent a text with a link to... Read more »

kchopson

Mobile Monday: 3 BAD Reasons For Not Having a Mobile App at Your Meeting

Despite all the great functionality of today’s mobile apps for conferences and events, there are still a very large number of organizations that have not worked this technology into their show. While some reasons may be appropriate – like being too small or requiring a high level of security – most of the reasons given do not really make any sense. Here are three bad reasons to not have a mobile app for your meeting. “I don’t have anything to put on my mobile app” Oh really? How about your complete program schedule with links to detailed write-ups of your... Read more »