Posts By: K.C. Hopson

kchopson

Rebel Review: What’s New? – Hearing Alexander Graham Bell

If you’re in town next month for Washington DC’s Cherry Blossom Festival after enjoying the sight of those beautiful, delicate blooms at the peak of their beauty give your sense of sound an equally amazing treat. Make your way to the Smithsonian’s National Museum of American History’s new exhibit where you can hear for the first time the voice of one of the world’s greatest inventors. Alexander Graham Bell is universally known for inventing the telephone, a device that’s morphed into today’s smart phones. While his transformative invention has allowed people to hear each other’s voice for more than 130... Read more »

kchopson

Tech Tuesday: What 3D Projection Mapping Can Do For Your Event

One of the most amazing technologies to hit the world of events and entertainment the last few years is that of 3D projection mapping. In short, this technology can take anything and turn it into a surface for video. What makes 3D projection unique is that those backgrounds are not your classic movie screens, but can be irregularly shaped objects like buildings or even bridges. The general technique is to take the target image and create a “virtual map” of the object. Projectors and specialized software can then take this map and create an object with a new identity. A... Read more »

kchopson

Tech Tuesday: How to Streamline your Call for Papers Review Process

There are few aspects of speaker management that can be more painful than the process of reviewing submissions from an open Call for Papers. If the review is conducted in the classical way, the planners will find themselves buried in a bewildering collection of PDFs, Word docs and spreadsheets. Hours upon hours can be spent communicating with the review team, collating information and somehow trying to make sense of it all. In between all of this manual work is the need to give proper consideration to all the submissions and being fair in the final judgments of which presentation is... Read more »

kchopson

Rebel Wanderer: Long Beach, California

As an old family home, I have many fond memories of Long Beach, California. I can’t think of any city with more beautiful street names – Bellflower, Cherry, Ximeno, Alamitos – it seems like every one is a gem. Having recently seen both “Gone in 60 Seconds” movies, I realized that the films were homages to this wonderful ocean-side city with one of the most bustling ports in the world. Downtown Long Beach Even when downtown Long Beach was considered an eyesore, the area had a certain special quality. It’s now defunct “Acres of Books” store was a popular haunt... Read more »

kchopson

Mobile Monday: Processing Credit Cards Using Your Smartphone’s Camera

Smartphones are now being used for everything. One area that is real hot is mobile payments. You are probably already familiar with Square, a device that literally turns your phone into a cash register. The primary way Square works is with a simple device attached to your phone that allows you to swipe credit cards, which the Square app then processes. Square takes a flat percentage (currently 2.75%) of each transaction and deposits money into your bank account a few days later. However, there are a number of other ways to process credit cards with your phone. One of the... Read more »

kchopson

Mobile Monday: What Google Analytics Can Do For Your Event Apps

Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »

kchopson

Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »

kchopson

Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »

kchopson

Rebel Wanderer: Louisville

I recently worked a conference in Louisville and I have to say – I love this town! I stayed in a hotel near the convention center and I found that everything from business to eating to entertainment to beautiful vistas were in walking range. The streets were kept clean and the beautiful architecture made me feel like I was in a turn off the nineteenth century movie. Hence my conclusion that Louisville is one of the finest walking towns in the country. Here are some of the great spots that were on my walking trail. Galt House Hotel and Rivue... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »