Blog

  • kchopson

    Are Event Planners Ready for GDPR?

    GDPR laptop

    Are you ready for May 25, 2018? That is the date that the new European Union (EU) General Data Protection Regulation (GDPR) goes into effect. While GDPR consolidates and builds upon prior EU regulations on privacy and data security, it is noteworthy both in its scope within the EU and its impact abroad. Does GDPR apply to my organization? The goal of GDPR is to protect the personal data of EU citizens. For organizations that process this data, the regulation seeks to ensure that personal information is handled in a secure, private and transparent fashion.  At the heart of GDPR... Read more »


  • kchopson

    You Need a Curator for your Event #Hashtag!

    It is quite likely that social media is a key component of your event marketing plan. To effectively use social media you must be aware that the #hashtag is a a cornerstone of your event’s brand. If you have carefully considered all the elements that go into creating a great hashtag then your social media marketing for your event is off to a great start. Social media is also a big part of your onsite experience. If you can get your attendees to tweet and post photos about your event, you can create a sense of Fear of Missing Out... Read more »


  • kchopson

    Saving Time by Getting Your Event and Organization Software to Talk to Each Other

    IPAAS Workflow

    Are you a meeting planner that spends too much time moving data from one software system to another? When you make an update to your conference schedule software do you also have to copy the changes to your website and then again to your mobile app? Do also you need to duplicate your attendee information in the organization’s CRM? How about being concerned with moving financial data from your online registration system to accounting? If you have one stop shop conference software, you may be able to avoid some of this tedious, error prone work. However, in most cases, there... Read more »


  • kchopson

    What do your Attendees Think?

    Have you ever been frustrated by the difficulty of getting accurate feedback from your conference attendees? Surveys, of course, are still the most popular and robust way to see how your attendees think about your show, but they can suffer from poor response rates. Fortunately, the rise of social media and mobile technologies give you more options than ever to capture the pulse of your attendees. Here are some options you may want to consider:Better Surveys. Despite its problems, surveys are still the best way to get feedback. There are many ways for you to improve surveys. The first big... Read more »


  • kchopson

    Checking out Marriott’s New Delta Hotel in Baltimore

    Delta Hotels

    In 2014, Marriott International opened a new brand of hotels in the United States, named the Delta Hotels and Resorts. These upscale hotels have many of the qualities that earn the designation “boutique.” Delta Hotels tend to be in trendy, urban settings while maintaining the character of the local culture. They are highly service-oriented and can be expected to have the “quirkiness” that is expected of a boutique venue. While Delta’s first U.S. Hotel, the Delta Orlando Lake Buena Vista opened in 2015, it was not the first Delta Hotel. The brand’s birthplace was in Canada, and proved to be... Read more »