Blog

  • Dreamforce: The Dreamboat Experience

    “The Love Boat promises something for everyone.” The Dreamboat may not have been the Love Boat, but Dreamforce definitely tried to have something for everyone! For the first time in Dreamforce’s 13 year existence, the 170,000 person conference chartered a Celebrity Cruises ship to provide lodging to 1,100 conference attendees. This is not the first time a conference has chartered a ship as a “floating hotel”, but it is probably the most mainstream example of lodging alternatives, even being featured on Forbes.com. In a time where conference attendees are searching for alternatives to the traditional room block, such as airbnb, Dreamforce’s... Read more »


  • Rebel Roundup: Shuttles, IAEE Awards, Smart Meetings Destinations

    This week’s rebel round-up includes Shuttles, IAEE Awards, Smart Meetings Destinations, PCMA Convening Leaders 2016!  Enjoy! How To Break Up With Shuttles And Enhance the Attendee Experience – PCMA(@pcmahq) IAEE Unveils 2015 Individual Award Winners – TSNN (@tsnn_com_US) 3 Signs Your Event Planner is a Problem – Event Manager Blog (@EventMB) Intellectual Capital Is the New Draw for Smart Meetings Destinations – Skift (@skift) 5 Skills Today’s Event Pros Need to Know to Keep Their Jobs – BizBash (@bizbash) Cultivating Creative Moments at Convening Leaders 2016 – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this... Read more »


  • kchopson

    Why and How to Create a Great Conference Blog

    Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »


  • IMEX America 2015 “What’s New?”

    Introduction IMEX is deeply rooted in the Meetings Industry and every edition of IMEX America or IMEX in Frankfurt presents us with a challenge and an opportunity for innovation. For each show we seek to refresh and renew partnerships also with the goal of providing an ideal setting for business opportunities between our exhibitors and planners who join us as hosted buyers and visitors. This is not an easy challenge but it is one that we embrace with the help of our strong industry partnerships. IMEX America provides attendees with the opportunity to meet with a range of global suppliers... Read more »


  • kchopson

    Hashtags: A Cornerstone of Your Event’s Brand

    The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »