Blog

  • kchopson

    Why and How to Create a Great Conference Blog

    Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »


  • IMEX America 2015 “What’s New?”

    Introduction IMEX is deeply rooted in the Meetings Industry and every edition of IMEX America or IMEX in Frankfurt presents us with a challenge and an opportunity for innovation. For each show we seek to refresh and renew partnerships also with the goal of providing an ideal setting for business opportunities between our exhibitors and planners who join us as hosted buyers and visitors. This is not an easy challenge but it is one that we embrace with the help of our strong industry partnerships. IMEX America provides attendees with the opportunity to meet with a range of global suppliers... Read more »


  • kchopson

    Hashtags: A Cornerstone of Your Event’s Brand

    The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »


  • Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

    I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »


  • Rebel Roundup: Periscope, Summer 2015 Hotel News, APEX, and PCMA

    This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors!  Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »