Blog

  • kchopson

    Mobile Savings: Time, Money, & The Environment

    The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »


  • Recognizing Your Event’s Influencer Network

    Event Rebels: Recognizing Event Influencer Network

    Your event is a representation of your brand. Whether you’re an association, corporation, or non-profit, the way you interact with your stakeholders and members is through your live events. Influencers are everywhere, and they are talking about your brand. When your social media managers (if you have them), are talking about “influencers”, they are really talking in terms of the valuable relationships your brand has on social media. Influence can be broken down into three pillars: Relevance, Reach, and Resonance. Relevance: The creation of content that is relevant to your brand, or relevant to a topic that’s important to your brand.... Read more »


  • Rebel Roundup: Synchronicities, Outside Lands, Meeting Breaks, F&B Tips

    This week’s rebel round-up includes Synchronicities, Outside Lands, Meeting Breaks, and F&B Tips!  Enjoy! Visit Baltimore’s partnership with Anaheim, San Antonio exceeds expectations – Baltimore Business Journal (@baltbizonline) Company That Blocked Wi-Fi Hotspots At Conventions Must Pay $750,000 Fine To FCC – Fast Company (@FastCompany) From Ho-Hum to Hell Yeah! Event Inspiration from Outside Lands – FreemanXP (@FreemanXP) Creative Strategies Help Shave Thousands of Dollars from Meeting Bids – Conference Direct via Meeting Mentor Online (@conferencedirect) 9 Innovative Ideas for Meeting Breaks – BizBash (@bizbash) 6 F&B Tips From Some Of The Most Celebrated Chefs In The Country – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »


  • kchopson

    Recruiting the Volunteers your Organization Needs

    Volunteers are the lifeblood of many organizations. Volunteers can provide great value by helping with everything from small tasks to high level strategic leadership. However, finding good volunteers can prove to be a great challenge. To develop a solid volunteer recruitment strategy, it is useful to consider these three issues: What is in it for a volunteer? Why should they be involved in your organization? What kind of skills are needed? Make it easy for your organization’s members to volunteer Your Value Proposition Everybody is very busy these days. You need to lay out some good, concrete, benefits to volunteering.... Read more »


  • The Decision to Attend Study: Phase 1

    Decision to Attend Study

    The Decision to Attend Study, created in partnership by The Experience Institute, IAEE, and PCMA, has begun it’s Phase 2. Yesterday, Mickey Schaefer of The Experience Institute shared some of the key findings in Phase 1. We’ve taken the liberty of compiling those findings for you. Take a look at the major takeaways. Propensity to Attend The Propensity to Attend is High Across All Generations. 92% are likely to attend, with younger generations trending strong. Younger Generations Are Replacing Older Generation Attendees. As the older generations attend fewer events, the younger Gen X and Gen Y generations are filling the void. The... Read more »