Blog

  • Tech Tuesday: Improving Your Events with Technology and Nostalgia

    Marketers have been using nostalgia for generations, utilizing old commercials and logos to help connect multi-generational fans and buyers. As most people experience nostalgia at least once a week (and nearly half experience it at three to four times that amount), modern marketers have quickly learned to harness the power of social media to accelerate the impact of nostalgia to drive their event campaigns. One application of nostalgia in our daily lives is Throwback Thursday, a campaign which began on various social media platforms in 2006. To put this trend into perspective, as of May 2014, the hashtag #TBT had... Read more »


  • Rebel Roundup: Amazon, Airbnb, AIPAC, American/US Airways Merger

    This week’s rebel round-up includes articles about Amazon, AIPAC, Productivity Hacks, American/US Airways Merger, Airbnb, and Waste Audits!  Enjoy! Is Amazon About To Disrupt The Hotel Industry? – PCMA (@PCMAhq) How a Conference Used Innovative Design to Serve Delegates – BizBash (@BizBash) 7 Productivity Hacks for Event Planners – Event Manager Blog (@EventMB) 9 things frequent fliers need to know about upcoming American/US Airways merger – Road Warrior Voices (@USATODAYtravel) 8 Steps to Improve Your Event With a Waste Audit – Event Manager Blog (@EventMB) Airbnb’s Revenues Will Cross Half Billion Mark in 2015, Analysts Estimate – Skift via Rafat Ali (@rafat) See you next week with more interesting articles for the event and... Read more »


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    Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

    In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »


  • Design Rebel: Spring Has Sprung!

    It may still be 40 degrees outside, but Spring has officially arrived, and with Spring comes new event design trends that’ll be popping up just like that grass you’ve been patiently waiting for. Floral If you think you can escape floral arrangements, you’re dead wrong. Floral arrangements can be very mundane, unoriginal and boring, but they also have the ability to transform into some pretty spectacular decor elements for your next event. Flower walls are a very cool way to make your logo stand out. Companies, like Dior, are known for this type of branding. They create an interesting backdrop and... Read more »


  • Rebel Wanderer: DMAI Destinations Showcase

    This week we’re doing something a little bit different with the Rebel Wanderer, because today is DMAI’s Destinations Showcase. Instead of getting to experience one city, the Rebel Wanderer is going to experience them all. For those of you unaware, DMAI’s Destinations Showcase Washington, DC is North America’s largest one-day event exclusively bringing conference, convention, and trade show professionals together with exhibiting meeting destinations from the United States and beyond. In addition to the expo, there are education breakout sessions in the morning and a keynote luncheon. This year’s keynote address is being delivered by Marshawn Evans Daniels. Marshawn is a... Read more »