Blog

  • kchopson

    Design Rebel: Sweet 16 Hot, New Trade Show Colors

    2015 Trade Show Colors

    To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »


  • Rebel Wanderer: The High Seas

    In honor of the announcement that Dreamforce 2015 has partnered with Celebrity Cruises to provide hotel accommodations on a luxury cruise ship, the Dream Boat, as well as a little April Fool’s mischief, the Rebel Wanderer is presenting some aquatic venues to you today. The Dream Boat Of course we’ll start off with the Dream Boat itself. This year, Dreamforce has partnered with Celebrity Cruises to add accommodations right on the San Francisco Bay with a stunning cruise ship that will be docked at Pier 27 throughout the conference. Many of the spacious rooms feature views of the bay or the... Read more »


  • Improving Your Events with Technology and Nostalgia

    Event Rebels Tech Tuesday

    Marketers have been using nostalgia for generations, utilizing old commercials and logos to help connect multi-generational fans and buyers. As most people experience nostalgia at least once a week (and nearly half experience it at three to four times that amount), modern marketers have quickly learned to harness the power of social media to accelerate the impact of nostalgia to drive their event campaigns. One application of nostalgia in our daily lives is Throwback Thursday, a campaign which began on various social media platforms in 2006. To put this trend into perspective, as of May 2014, the hashtag #TBT had... Read more »


  • Rebel Roundup: Amazon, Airbnb, AIPAC, American/US Airways Merger

    This week’s rebel round-up includes articles about Amazon, AIPAC, Productivity Hacks, American/US Airways Merger, Airbnb, and Waste Audits!  Enjoy! Is Amazon About To Disrupt The Hotel Industry? – PCMA (@PCMAhq) How a Conference Used Innovative Design to Serve Delegates – BizBash (@BizBash) 7 Productivity Hacks for Event Planners – Event Manager Blog (@EventMB) 9 things frequent fliers need to know about upcoming American/US Airways merger – Road Warrior Voices (@USATODAYtravel) 8 Steps to Improve Your Event With a Waste Audit – Event Manager Blog (@EventMB) Airbnb’s Revenues Will Cross Half Billion Mark in 2015, Analysts Estimate – Skift via Rafat Ali (@rafat) See you next week with more interesting articles for the event and... Read more »


  • kchopson

    Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

    Event Rebels Mobile Monday

    In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »