Blog

  • kchopson

    Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

    As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »


  • Mobile Monday: What can event marketers learn from the Super Bowl?

    Everybody knows that the Super Bowl is the… umm, Super Bowl (for lack of a better term) of marketing. At $4.5 million for 30 seconds of airtime, marketers are becoming more inventive every year with the way they deliver messages. So, what can we learn from these marketers, in order to deliver a better message about our events, or products? Social isn’t easy  Social media, a key digital marketing strategy, is becoming more and more complex. There is an upward trend of video and link posts in order to combat the ever-changing social media algorithms. Marketers are becoming less dependent... Read more »


  • Rebel Roundup: Meeting Strategists, Airbnb, Sponsorship, and Wi-Fi

    This week’s rebel round-up includes articles about meeting strategists, Airbnb, sponsorship, and wifi!  Enjoy! The Rise of ‘Meeting Strategists’ & How Hotels Should Approach Them – Greg Oates (@gregoates) How Much of a Threat Does Airbnb Pose to the Hotel Industry? – PerformanceIN (@PerformanceIN) CIC Releases White Paper and Best Practices Resources on Room Block Piracy and Poaching – Convention Industry Council (@ConvIndustry) 5 Tips To Strengthen Your Sponsorship Program – PCMA (@pcmahq) FCC to Marriott: Never try to block Wi-Fi again – CNN Money (@CNNMoney) Hotel Forecaster: Expect Hotel Rates to Rise ‘Significantly’ in 2015 – TravelPulse (@travelpulse) See you next week with more interesting articles... Read more »


  • Rebel Wanderer: Boston

    Boston may be covered in snow right now, but after being named the US Olympic Committee’s 2024 Summer Olympic Bid choice nobody can deny that Boston is a hot destination. I had the pleasure of visiting Boston for the first time a year ago for PCMA’s 2014 Convening Leaders and discovered that this historic city has a lot to offer. Boston Common The starting point of the Freedom Trail, Boston Common is the oldest park in the country. The park is almost 50 acres in size. Fittingly, many historic memorials fill the park including the Plaque to the Great Elm... Read more »


  • kchopson

    Tech Tuesday: Four Types of Information that Make Up Your Organization’s Big Data

    There is a lot of talk these days about using “Big Data” for the purpose of analyzing and solving your organization’s challenges. While your organization should have a large set of data that is relatively easy to access, much data is a lot less obvious in its usefulness and more difficult to compile. Before you begin the process of analyzing your data to improve your organization and events, it might be good to understand the four types of data you should consider. We will start with the “low hanging fruit” and then look at the other possibilities. Internal Structured Data... Read more »