Blog

  • kchopson

    Mobile Monday: What Google Analytics Can Do For Your Event Apps

    Event Rebels Mobile Monday

    Odds are pretty high that your organization’s website uses Google Analytics to track the traffic to your site. Google Analytics is the most popular tool in the world for measuring website activity and figuring out what pages are getting attention and which ones are not. The reporting allows you to find out important data about your audience, how they are browsing your site, and whether they are doing what you want them to do. Marketers, in particular, love Google Analytics as it provides valuable insight into how best to improve your web presence. Did you know that you can also... Read more »


  • Rebel Wanderer: Washington, DC

    Today we’re in Washington, DC at the PMPI MACE conference. We wanted to talk about a few of our favorite venues and activities in the Capital. Omni Shoreham Hotel Today’s conference is hosted, for the second year, by the Omni Shoreham Hotel. Built in 1930 by local construction company owner Harry Bralove, the building was designed by Waddy Butler Wood. The hotel has also been an entertainment venue, having been the home of Mark Russell and The Capitol Steps. Omni Shoreham Hotel, Washington DC is a member of Historic Hotels of America, the official program of the National Trust for Historic Preservation.... Read more »


  • kchopson

    Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

    Event Rebels Tech Tuesday

    As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »


  • Mobile Monday: What can event marketers learn from the Super Bowl?

    Event Rebels Mobile Monday

    Everybody knows that the Super Bowl is the… umm, Super Bowl (for lack of a better term) of marketing. At $4.5 million for 30 seconds of airtime, marketers are becoming more inventive every year with the way they deliver messages. So, what can we learn from these marketers, in order to deliver a better message about our events, or products? Social isn’t easy  Social media, a key digital marketing strategy, is becoming more and more complex. There is an upward trend of video and link posts in order to combat the ever-changing social media algorithms. Marketers are becoming less dependent... Read more »


  • Rebel Roundup: Meeting Strategists, Airbnb, Sponsorship, and Wi-Fi

    This week’s rebel round-up includes articles about meeting strategists, Airbnb, sponsorship, and wifi!  Enjoy! The Rise of ‘Meeting Strategists’ & How Hotels Should Approach Them – Greg Oates (@gregoates) How Much of a Threat Does Airbnb Pose to the Hotel Industry? – PerformanceIN (@PerformanceIN) CIC Releases White Paper and Best Practices Resources on Room Block Piracy and Poaching – Convention Industry Council (@ConvIndustry) 5 Tips To Strengthen Your Sponsorship Program – PCMA (@pcmahq) FCC to Marriott: Never try to block Wi-Fi again – CNN Money (@CNNMoney) Hotel Forecaster: Expect Hotel Rates to Rise ‘Significantly’ in 2015 – TravelPulse (@travelpulse) See you next week with more interesting articles... Read more »