• kchopson

    Webinar: How to Leverage Social Media Throughout Your Event Life Cycle

  • kchopson

    Product Review: SwarmWorks

    Swarmworks Pong

    At the recent MPI World Education Congress in Minneapolis I had the pleasure of being a participant in a very interesting activity. By saying participant, I meant that I was one of a couple thousand other players. The game was “Pong” and it took place in the form of a soccer field. How do thousands of people play Pong at once? Using technology powered by SwarmWorks, the conference hall was evenly divided into two teams along the center of the auditorium. Each attendee was given a reflector called a “SwarmPad” which served as the paddle. By changing sides of his... Read more »

  • kchopson

    WEBINAR: How to Leverage Social Media Throughout Your Event Life Cycle

    Friday, September 19, 2014, 2:00 PM Eastern Click here to REGISTER NOW In this webinar, learn the value of using social media during all of the phases of your event. Take away specific how-to’s that will include social media strategies and tools. Understand the resources you will need and how to add value to your event community. This webinar will be co-hosted with Anne Sigman. Anne is one of the co-founders of SocialToaster, a SaaS platform that manages social media influencer programs. She is also a marketing technology consultant and entrepreneur who works with associations on initiatives that help them... Read more »

  • kchopson

    Email Marketing Content that makes them want more!

    So you’ve generated a bunch of great leads at your trade show and you have started the process of nurturing your leads. Part of this process is accomplished with good email marketing content. So how can you generate quality content so your lead does not click on the “unsubscribe” button? What are you trying to accomplish? Your Email should have a single focused goal, such as asking for a demonstration or downloading a white paper. If you have more than one goal, you will probably have content that is too long or will lose the interest of the reader. Your... Read more »

  • lbradford

    Is Keyless Entry “Key” for the Hotel Industry?

    Go directly to your hotel room. Do not stop at the front desk, do not collect your key card. This Monopoly-inspired scenario isn’t too far off for many hotel guests. Several major hotel brands have announced plans to install keyless entry systems that can be unlocked directly from a guest’s mobile phone. With keyless entry and mobile check-in, hotel guests will have no need to wait in line at the front desk upon arrival. Many in the hotel industry are hoping that this streamlined process will appeal to increasingly tech-savvy travelers. In January, Starwood Hotels & Resorts announced they would... Read more »