Blog

  • kchopson

    Keep Yourself Safe with Good Password Management

    Internet Security

    One of the most frustrating aspects of being on the Internet is managing your passwords. Just when you think you have a great password, one of your sites asks you to change it. Even worse, web sites differ greatly in their standards for how “strong” your password should be. The strength of the password defines how hard it would be for an outsider to guess it. In general, the longer the password the stronger it is. However, there are other factors like mixing lower and upper case letters and including numbers. Some sites even require non alpha-numerics like punctuation. The... Read more »


  • kchopson

    Product Review: Zoomph, Social Media Hub for Events

    Zoomph

    EventRebels had the pleasure recently of spending some time with the people at Zoomph and viewing their cutting-edge Influencer Engagement Platform. In many ways we found Zoomph’s product like our software – an attractive, flexible and powerful interface for the attendees, but also a very strong back-end management side for the event planners. Zoomph is most well-known as a platform that ties together all social media content from today’s most popular social channels (Facebook, Instagram, Twitter), collects and ranks social media content and then streams it to an integrated interface where event attendees can absorb topics, trends, and real-time conversations.... Read more »


  • Mobile, QR Codes and Your Events

    Event marketing is changing. Mobile devices have added a new level of interactivity to events and given marketers more opportunities to connect with their audience. I noticed a few things during this year’s July 4th celebrations… 1. Vendors taking payments with mobile phones 2. People everywhere taking and sharing photos with the mobile phones 3. Signs asking people to connect, share, scan and more All of these events are not only opportunities for businesses to advertise, but also opportunities for them to connect with a larger audience. Mobile has become the new, not-so-secret weapon, for successful event marketing. Mobile marketing... Read more »


  • lbradford

    How to Plan an Email Marketing Campaign for Your Event

    The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »


  • kchopson

    Why Your Online Registration Form Should Look Like Your Web Site

    Dollar Sign Skeleton Key

    It happens all too often. An organization creates a beautiful web site for their conference or special event, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »