Blog

  • kchopson

    Why Email Open Rates are Unreliable

    Email marketers love to measure the effectiveness of their campaigns. From unique Emails sent to bounce-backs to click-thrus, metrics form the backbone of evaluating the success of your marketing campaign. One metric, generally considered to be very important, but actually is extremely suspect, is the metric called “Open Rate.” The rate’s goal is to track how many people opened your Email. Why it is important is obvious. Opening your Email is like opening a letter. It indicates that some or part of the message will be read and points that the reader is at least somewhat interested in what you... Read more »


  • kchopson

    How to make your Reverse Trade Show more successful

    Handshake Reverse Trade Show

    Reverse trade shows are one of the hottest items in the meetings industry. They promise to bring more value to exhibitors by delivering high quality appointments with high closing rates. To work effectively, these shows use Appointment Scheduling software to setup meetings prior to the show. The strange thing about reverse trade shows is that while having good appointment scheduling software is important, it is even more critical that this software is setup properly in the bigger picture of the attendees’ participation in the meeting. If the attendees do not make or show up to the appointments, than the quality... Read more »


  • lbradford

    Twitter Lists—An Underused Tool in the Event Planner’s Belt

    Twitter

    Twitter gets a lot of love in the event management world and it’s not hard to see why. With hashtags and live tweet streams, Twitter is the perfect platform for quick and powerful communication. But not enough attention is being paid to a Twitter tool with the potential to make a great impact at events—lists. Twitter lists allow you to organize groups of people so that you can follow all of them at once. This is especially useful because you do not need to follow each member of the list individually. Also, list activity will not take up space in... Read more »


  • kchopson

    How to Safely Surf the Internet

    Internet

    Have you ever typed in an Internet link (called “URL”) you read in a magazine, ad or Email and then suddenly end up at a totally inappropriate web site? Even worse, did that site give your computer a virus which you spent an entire day fixing? I personally mistyped the URL of a web company I know very well and ended up at a site that attacked my computer. Love it or not, but surfing the web can be dangerous not only to your computer, but even to your pocketbook. Here are some basic steps you can take to make... Read more »


  • kchopson

    Ways to Keep Presentations Alive After the Conference

    Speakers

    So you had a great conference. The attendees were rewarded with great presentations and interesting speakers. So that attendees can refer to the talks after the show, you might provide a bunch of paper handouts. However, this approach produces a tremendous waste of paper, most of which is lost or even tossed before the plane trip home. So how can you use the Internet to keep your presentations alive after the conference? Here are a couple of ideas. You should have a series of web pages that show information about the program schedule, presentations, and speakers. Users should be able... Read more »