Blog

  • lbradford

    Crafting the Perfect Conference Badge

    Without a doubt, badges are one of the most important pieces of paper at a conference. When set up properly, they can convey a lot of information in a relativey small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. 1. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name.... Read more »


  • kchopson

    What is Hosted Buyer and Reverse Trade Show?

    Reverse Trade Show Discussion

    They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »


  • What is Hosted Buyer and Reverse Trade Show?

    Reverse Trade Show Discussion

    They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »


  • kchopson

    Three Ways Technology Can Bring Attendees Together

    Internet

    So you used all the technology tools in your arsenal to bring attendees to your meeting or event. You used email marketing , online registration, Facebook, Twitter and so on. And you did a great job! You have a record number of registrations and your show looks like its going to be a hit. So how can you make your show even better so attendees will be eager to come back next year? A great way to deliver value to your attendees is increasing their engagement with each other. This is where technology can really help you. Here are three... Read more »


  • lbradford

    Three Reasons You Should Start Text Messaging Your Attendees

    1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »