Posts Categorized: Event Rebels Blog

kchopson

Are Event Planners Ready for GDPR?

GDPR laptop

Are you ready for May 25, 2018? That is the date that the new European Union (EU) General Data Protection Regulation (GDPR) goes into effect. While GDPR consolidates and builds upon prior EU regulations on privacy and data security, it is noteworthy both in its scope within the EU and its impact abroad. Does GDPR apply to my organization? The goal of GDPR is to protect the personal data of EU citizens. For organizations that process this data, the regulation seeks to ensure that personal information is handled in a secure, private and transparent fashion.  At the heart of GDPR... Read more »

kchopson

You Need a Curator for your Event #Hashtag!

It is quite likely that social media is a key component of your event marketing plan. To effectively use social media you must be aware that the #hashtag is a a cornerstone of your event’s brand. If you have carefully considered all the elements that go into creating a great hashtag then your social media marketing for your event is off to a great start. Social media is also a big part of your onsite experience. If you can get your attendees to tweet and post photos about your event, you can create a sense of Fear of Missing Out... Read more »

kchopson

Saving Time by Getting Your Event and Organization Software to Talk to Each Other

IPAAS Workflow

Are you a meeting planner that spends too much time moving data from one software system to another? When you make an update to your conference schedule software do you also have to copy the changes to your website and then again to your mobile app? Do also you need to duplicate your attendee information in the organization’s CRM? How about being concerned with moving financial data from your online registration system to accounting? If you have one stop shop conference software, you may be able to avoid some of this tedious, error prone work. However, in most cases, there... Read more »

kchopson

What do your Attendees Think?

Have you ever been frustrated by the difficulty of getting accurate feedback from your conference attendees? Surveys, of course, are still the most popular and robust way to see how your attendees think about your show, but they can suffer from poor response rates. Fortunately, the rise of social media and mobile technologies give you more options than ever to capture the pulse of your attendees. Here are some options you may want to consider:Better Surveys. Despite its problems, surveys are still the best way to get feedback. There are many ways for you to improve surveys. The first big... Read more »

kchopson

Checking out Marriott’s New Delta Hotel in Baltimore

Delta Hotels

In 2014, Marriott International opened a new brand of hotels in the United States, named the Delta Hotels and Resorts. These upscale hotels have many of the qualities that earn the designation “boutique.” Delta Hotels tend to be in trendy, urban settings while maintaining the character of the local culture. They are highly service-oriented and can be expected to have the “quirkiness” that is expected of a boutique venue. While Delta’s first U.S. Hotel, the Delta Orlando Lake Buena Vista opened in 2015, it was not the first Delta Hotel. The brand’s birthplace was in Canada, and proved to be... Read more »

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Three – Augmented Reality

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality and Augmented Technology (aka “Mixed Reality” or MR) are going to change events. In the first article, we looked at one of the best and easiest to deploy of these technologies, 360 video. This week we look at Augmented Reality (AR). AR is, perhaps, the most exciting of these technologies both in terms of its potential and ease of deployment. So what is AR? Augmented Reality stands out because it combines both the computer digital world with (analog) reality. In its most basic form, AR overlays... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

akleinfeld

Attendee = Visitor = Target

Guest Post by Alan Kleinfeld of Arrive Management There are lots of reasons people go to face-to-face conferences. They want to network, learn something new or visit with particular people. Sometimes, they like to go for the travel. The world is a better place when folks travel and see something outside of their own backyards. But there’s also indicators that can make your attendees a target. Here are a few tips to help your registrants have a better travel experience.Don’t wear name badges outside of the meeting Keep copies of IDs, credit cards and other important information in your carry-on... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »