Posts Categorized: Email – How to Use Effectively

kchopson

Use Images In Email to Increase Online Registration!

Email marketing is still one of the best ways to encourage people to register online for your conference or event. When used properly images can greatly complement your message and improve the success of your effort. However, when used incorrectly an image can actually destroy your hard work! Still, images sell and they can improve your registration conversion rates. It’s important to remember that today’s Internet readers scan and are very visual. A good image can be the difference between someone reading your Email or throwing it in the trash. If you follow some good practices, you are more likely... Read more »

kchopson

Write a Great Email Subject Line

Looking for help with email? If your planning a trade show or conference don’t miss out on an outstanding email marketing tool that will make your show that much better.  We have spent a lot of time doing and helping with email marketing. Don’t overlook these simple things that will help your open rates significantly. Most composers of Email focus all their energy on writing an exciting message that will grab the attention of the reader.After the text is written, the writer develops the subject line in a matter of seconds and then sends the Email off to the awaiting... Read more »

kchopson

Four Huge Email Marketing Mistakes

In you are reading this article, your organization probably communicates with its members, followers and interested parties via Email. (We will call them subscribers for the purposes of this article.) If not find out what you need to do to plan an effective email marketing campaign.  While social media is starting to overtake Email as the most effective way to communicate, Email has the advantage of being around for a long time. Consequently, many organizations (hopefully yours) have built up large and relatively accurate Email lists.  Email is still the best method for high access communication with your subscribers. Regardless... Read more »