Posts Categorized: Event Marketing

kchopson

Why your Beautiful Email may not be attractive everywhere

EMail

You just spent hours creating a beautiful Email with an important message. When you test sent the message to your Email client program, like Gmail or Microsoft Outlook, everything looks fantastic. Yet shortly after you send out the Email blast, people contact you complaining that it was hard to read. What happened? The key to understanding this problem is noting that the HTML that is behind your Email is not rendered the same on different Email clients. The main reason for this is the viewing of Emails is a different experience than browsing a website. For example, Email clients need... Read more »

kchopson

Six ways to Improve Event Attendance without Busting Your Budget

ways to improve event attendance event rebels

When tasked with boosting event attendance, planners often worry that a large budget is needed to reach new goals. Fortunately, there are many ways to deliver a big boost to attendance without breaking the budget. Many of these methods use tools you may already have or require just some minor shifts in how you think about your event. 1. Use Past Registration Data The data collected from previous year’s events presents a treasure trove of valuable insights. Perhaps the most useful way to delve into this data is to look for common categories of attendees. Not only can you group... Read more »

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

18 ways you can make a GREAT Online Registration Form for your Conference

Register Button

Have you ever had an online registration form that was both inflexible and unattractive? An inflexible registration form is one that does not allow you to control what fees and questions a registrant receives based on how they answered other questions on the form. An unattractive form is, well, ugly – such as a cheap looking invitation. If your online registration form has either of these qualities, you are diminishing the brand of your event and your organization. While building an event brand takes a long time of hard work, that impression can be brought down quickly by giving a... Read more »

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

Conference Attendees

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees. Know the difference between Attendance... Read more »

kchopson

Ten Ways to Use Facebook Live & Periscope Streaming Apps for Your Conference

Live Streaming Phone Apps

Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »

kchopson

Use FOMO to Promote Your Conference!

Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »

kchopson

How New Twitter Changes Can Help Your Event Marketing

Twitter

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

Dreamforce: The Dreamboat Experience

Event Rebels Dreamforce

“The Love Boat promises something for everyone.” The Dreamboat may not have been the Love Boat, but Dreamforce definitely tried to have something for everyone! For the first time in Dreamforce’s 13 year existence, the 170,000 person conference chartered a Celebrity Cruises ship to provide lodging to 1,100 conference attendees. This is not the first time a conference has chartered a ship as a “floating hotel”, but it is probably the most mainstream example of lodging alternatives, even being featured on Forbes.com. In a time where conference attendees are searching for alternatives to the traditional room block, such as airbnb, Dreamforce’s... Read more »