Posts Categorized: Event Rebels Blog

kchopson

Using Twitter to Promote Your Conference Year Round

It goes without saying: You’re probably using Twitter to promote your conference. Conference and trade show organizers have long embraced the social media platform, which makes sense. Twitter is used by nearly 40% of Americans, and millions of young professionals – that attend lots of trade shows and conferences – use the platform every day. In other words, if you’re not promoting your conference on Twitter, you’re missing a massive opportunity to connect with and engage potential guests. Convinced you should be tweeting up a storm to promote your event? Well, to be successful on Twitter, you have to have... Read more »

kchopson

25 Reasons Why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You’ve probably heard the complaints from exhibitors about lead retrieval units. They’re expensive, difficult to operate and create a data bottleneck, as it can take days after a show to receive all those leads. By that time, a hot lead has turned cold! In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year. How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never... Read more »

kchopson

Seven Ways to Protect the Privacy of your Event Attendees

GDPR phone

Privacy is a top of mind concern for many organizations these days. High profile data breaches, the new European GDPR law, and the upcoming California Consumer Privacy Act (CCPA) has made it imperative that all organizations protect the data of their customers. Securing and protecting the customers’ privacy is not just the job of the IT department – it requires the effort of all employees with access to the organization’s data. Meeting planning departments are no exception to making privacy a top priority. As we mentioned in Why Would Hackers Attack Your Conference? there are many reasons why planners can... Read more »

kchopson

EventRebels announces a round-trip iMIS Integration Solution

The iMIS membership management software product is one of the most versatile CRM products available to associations. However, when an association wants to use third-party event management software for managing its conferences and trade shows, it can be very difficult to move data from iMIS to and from the event software package. EventRebels has had a long-time web-service integration to pull data from iMIS for the purposes of validating memberships and driving pricing. Now as part of our partnership with Association Technology Solutions (ATS), EventRebels announces a full-round trip solution of EventRebels to/from iMIS systems. The solution is part of... Read more »

kchopson

Why your Beautiful Email may not be attractive everywhere

EMail

You just spent hours creating a beautiful Email with an important message. When you test sent the message to your Email client program, like Gmail or Microsoft Outlook, everything looks fantastic. Yet shortly after you send out the Email blast, people contact you complaining that it was hard to read. What happened? The key to understanding this problem is noting that the HTML that is behind your Email is not rendered the same on different Email clients. The main reason for this is the viewing of Emails is a different experience than browsing a website. For example, Email clients need... Read more »

kchopson

Six ways to Improve Event Attendance without Busting Your Budget

ways to improve event attendance event rebels

When tasked with boosting event attendance, planners often worry that a large budget is needed to reach new goals. Fortunately, there are many ways to deliver a big boost to attendance without breaking the budget. Many of these methods use tools you may already have or require just some minor shifts in how you think about your event. 1. Use Past Registration Data The data collected from previous year’s events presents a treasure trove of valuable insights. Perhaps the most useful way to delve into this data is to look for common categories of attendees. Not only can you group... Read more »

kchopson

EventRebels Mobile Lead Retrieval App Video

EventRebels’ Mobile Lead Retrieval App Video ERLead is a lead retrieval app designed to allow exhibitors the ability to scan leads directly with their smartphones or tablets at a fraction of the cost of traditional lead retrieval hardware rentals. We’ve created a little video for exhibitors to show how easy it is! Contact us if you would like to find out more!    

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

From Call for Abstracts to Schedule to Mobile Event App: How Event Management Software Can Make it Easy

Mobile Event App

One of the most time consuming processes a conference planner can face is developing the program schedule.  If you have a call for abstracts, the process is further complicated by the need to conduct a peer review of the submissions. After the peer review process is completed, there is still the long task of coordinating the speakers and ultimately compiling the schedule.  After the program is built, you then have to push the schedule out to the attendees – real or prospective – to your website and, probably, via a mobile event app. If you are still using spreadsheets or... Read more »

kchopson

Everything you need to know to plan your reverse trade show

Reverse Trade Show White Paper

Make Your Reverse Trade Show A Success Follow these simple tips & tricks As attendee demand for a more personalized experience continues to grow, more and more event and meeting planners are turning to the reverse trade show model. We’ve taken all of our tips and tricks for planning a successful reverse trade show and compiled them in an easy-to-read white paper just for you. Click here to download our Reverse Trade Show white paper where you’ll find: What’s the difference between a reverse trade show, flipped marketplace, and hosted buyer model? How can you best prepare your reverse trade... Read more »

kchopson

Why Your Online Conference Registration Form Should Look Like Your Web Site

Dollar Sign Skeleton Key

It happens all too often. An organization creates a beautiful web site for their conference or trade show, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »

kchopson

Speakers want easy Call for Abstracts software

Papers Falling

Potential speakers for your conference are busy people. One thing they do not want is to receive the Call for Abstract as a PDF, print it, fill in the fields and then scan it and send it back. Not much better is getting a call for abstracts via survey software. Since call for abstracts are often long, the applicant may have to leave the desk for a while only to find that the site timed out and erased their work! Even if the form is filled out in one sitting, surveys cannot be updated – so if there is a... Read more »

kchopson

How Trade Show Management Software can drive Revenue and slash Expenses

Trade Show Map Example

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

Four Easy Sponsorships for your Mobile Event App

Dollar Sign Skeleton Key

Not only does the mobile event app make it easier for your attendees to navigate and engage with your meeting, it provides you a new channel for sponsorship revenue. Because almost everything in the mobile app can be tracked, you can provide great data to your sponsors. This data can a strong case for the ROI on their investment. The opportunities for mobile app sponsorships are many – here are four great possibilities. 1. Home Page Sponsorship The home page is the first page the attendee sees when the app has finished loading – it is the gateway to the... Read more »

kchopson

17 Reasons why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. In contrast to inexpensive and easy-to-use lead retrieval apps, the old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is... Read more »

kchopson

Trade Show Lead Retrieval App for Apple & Android Phones and Tablets!

https://www.eventrebels.com

EventRebels is continuing to improve ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval app needs. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free downloadable app works on Apple and Android smartphones and tablets. The solution provides significant savings... Read more »

kchopson

Mobile Event Apps – Communication and Engagement Are Your Keys to Success

Mobile Apps Android

What mobile event app should you use? The American Express 2018 Global Meetings Forecast has some interesting insights into this decision. The study had one planner stating that there is still some reluctance to use event apps because of the overwhelming number of choices. So this leads to another question – what uses of a mobile event app can best benefit the organization and the attendees? According to the American Express Forecast, the two most compelling reasons are communication and engagement. In the questionnaire, improving communications seems to fall into two camps: relaying day-to-day information to the event participants; and... Read more »

kchopson

GDPR and EventRebels – What We are Doing to Help You Comply

GDPR Secure Laptop

In our background article we discussed the new European Union (EU) General Data Protection Regulation (GDPR) that went into effect on May 25, 2018 and what it means to meeting and event planners. One of the key takeaways from this article is that if you have just one participant who is an EU data subject involved in your event, your organization is impacted by GDPR. EventRebels believes that GDPR is a step in the right direction to protect the privacy of all Internet users. Despite the regulation being created specifically for EU citizens, we are structuring our software to allow... Read more »

kchopson

18 ways you can make a GREAT Online Registration Form for your Conference

Register Button

Have you ever had an online registration form that was both inflexible and unattractive? An inflexible registration form is one that does not allow you to control what fees and questions a registrant receives based on how they answered other questions on the form. An unattractive form is, well, ugly – such as a cheap looking invitation. If your online registration form has either of these qualities, you are diminishing the brand of your event and your organization. While building an event brand takes a long time of hard work, that impression can be brought down quickly by giving a... Read more »

kchopson

Are Event Planners Ready for GDPR?

GDPR Secure Laptop

Are you ready for May 25, 2018? That is the date that the new European Union (EU) General Data Protection Regulation (GDPR) goes into effect. While GDPR consolidates and builds upon prior EU regulations on privacy and data security, it is noteworthy both in its scope within the EU and its impact abroad. Does GDPR apply to my organization? The goal of GDPR is to protect the personal data of EU citizens. For organizations that process this data, the regulation seeks to ensure that personal information is handled in a secure, private and transparent fashion.  At the heart of GDPR... Read more »

kchopson

You Need a Curator for your Event #Hashtag!

#Hashtag

It is quite likely that social media is a key component of your event marketing plan. To effectively use social media you must be aware that the #hashtag is a a cornerstone of your event’s brand. If you have carefully considered all the elements that go into creating a great hashtag then your social media marketing for your event is off to a great start. Social media is also a big part of your onsite experience. If you can get your attendees to tweet and post photos about your event, you can create a sense of Fear of Missing Out... Read more »

kchopson

Saving Time by Getting Your Event and Organization Software to Talk to Each Other

IPAAS Workflow

Are you a meeting planner that spends too much time moving data from one software system to another? When you make an update to your conference schedule software do you also have to copy the changes to your website and then again to your mobile app? Do also you need to duplicate your attendee information in the organization’s CRM? How about being concerned with moving financial data from your online registration system to accounting? If you have one stop shop conference software, you may be able to avoid some of this tedious, error prone work. However, in most cases, there... Read more »

kchopson

What do your Attendees Think?

Exhibitor Management Software

Have you ever been frustrated by the difficulty of getting accurate feedback from your conference attendees? Surveys, of course, are still the most popular and robust way to see how your attendees think about your show, but they can suffer from poor response rates. Fortunately, the rise of social media and mobile technologies give you more options than ever to capture the pulse of your attendees. Here are some options you may want to consider:Better Surveys. Despite its problems, surveys are still the best way to get feedback. There are many ways for you to improve surveys. The first big... Read more »

kchopson

Checking out Marriott’s New Delta Hotel in Baltimore

Delta Hotels by Marriott

In 2014, Marriott International opened a new brand of hotels in the United States, named the Delta Hotels and Resorts. These upscale hotels have many of the qualities that earn the designation “boutique.” Delta Hotels tend to be in trendy, urban settings while maintaining the character of the local culture. They are highly service-oriented and can be expected to have the “quirkiness” that is expected of a boutique venue. While Delta’s first U.S. Hotel, the Delta Orlando Lake Buena Vista opened in 2015, it was not the first Delta Hotel. The brand’s birthplace was in Canada, and proved to be... Read more »

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »