Posts Categorized: Event Rebels Blog

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Three – Augmented Reality

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality and Augmented Technology (aka “Mixed Reality” or MR) are going to change events. In the first article, we looked at one of the best and easiest to deploy of these technologies, 360 video. This week we look at Augmented Reality (AR). AR is, perhaps, the most exciting of these technologies both in terms of its potential and ease of deployment. So what is AR? Augmented Reality stands out because it combines both the computer digital world with (analog) reality. In its most basic form, AR overlays... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

akleinfeld

Attendee = Visitor = Target

Guest Post by Alan Kleinfeld of Arrive Management There are lots of reasons people go to face-to-face conferences. They want to network, learn something new or visit with particular people. Sometimes, they like to go for the travel. The world is a better place when folks travel and see something outside of their own backyards. But there’s also indicators that can make your attendees a target. Here are a few tips to help your registrants have a better travel experience.Don’t wear name badges outside of the meeting Keep copies of IDs, credit cards and other important information in your carry-on... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

How to get started with Conference Management Software: Part Seven – Managing Exhibitors

Trade Show Exhibitors

As we have seen earlier in this series, we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. A key step in this process is opening your trade show sales. However, this is just the beginning of how great trade show and exhibitor management software can automate much of the work needed to handle your exhibitors and sponsors. Your event technology is probably lacking if you are unable to perform basic exhibitor management activities. Here are some of the essentials you should expect. View the status of your booth... Read more »

kchopson

Thoughts on MPI’s WEC 2017

The 2017 World Education Congress (WEC) , the annual conference of Meeting Professionals International (MPI) , was held recently at the MGM Grand in Las Vegas. WEC’s primary value is education and is a quick way to earn credits for certifications such as the CMP. The conference includes over 70 education sessions and focuses on the best and leading edge practices of the meetings industry. The thousands of attendees include both corporate, non-profit, and association planners as well as suppliers of all kinds from destinations and venues to technology. The theme of this year’s WEC was “Stop Designing Meetings and... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Two – 3D Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at 3D video. You probably have experienced 3D in the movie theaters. In fact, 3D... Read more »

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »

kchopson

How to Use Registration Data to Boost Conference Attendance

Reports

Did you know that your registration database of past meetings can be a goldmine of information that can increase your marketing efficiency and boost attendance at your next conference? If you have been using great online registration software to record your attendee data, you may have the keys to catapulting your registration numbers to the next level. Here are some ways you can use your registration data to reach your goals.Week over Week reports. It is common practice to see how your show is trending compared to previous years. Week over Week reports comparing factors like total registrations and revenue... Read more »

kchopson

How to get started with Conference Management Software: Part Five – Developing Your Conference Program Schedule

Conference Campfire Session

Event technology can provide a bewildering range of choices for the meeting planner. A good place to start making sense of the range of options is to look at how software can be utilized at the various stages of the event lifecycle. This series has been looking at the the lifecycle from the point of view of an association’s annual conference. We are now at the point of looking at tools that can help you in your day-to-day work in the months leading up to the conference. About the time of your previous annual conference, you may have already opened... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part One – 360-Degree Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at the low-hanging fruit of reality technology – 360-degree video. What is 360-degree video? 360-degree... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

Conference Attendees

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees. Know the difference between Attendance... Read more »

kchopson

Organizations on Twitter that Meeting Professionals Need to Follow

Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »

kchopson

How to get started with Conference Management Software: Part Four – Opening Online Registration

Event technology can provide a bewildering range of choices for the meeting planner. A good place to start making sense of the range of options is to look at how software can be utilized at the various stages of the event lifecycle. In this series, we will look at the lifecycle from the point of view of an association’s annual conference. In past weeks, we have looked at software that often goes live immediately after the prior year’s conference. In this part of the series, we look at tools that can help you in your day-to-day work in the months... Read more »

kchopson

5+ Meeting Pros on Twitter You Need to Follow

Twitter

Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »

kchopson

How to get started with Conference Management Software: Part Three – Setup Online Credit Card Processing

Online Credit Card

As was seen in the first issues of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

How to get started with Conference Management Software: Part Two – Open Trade Show Sales

Trade Show Exhibition

As was seen in the first issue of this series, navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This... Read more »

kchopson

How to get started with Conference Management Software: Part One – Choosing Your Speakers

Conference Campfire Session

Navigating through the myriad of event technology choices can be one of the toughest assignments a meeting professional can face. Just breaking down the possibilities into categories can be a daunting assignment itself. A helpful way to approach this problem is to see how software can be utilized at the various stages of the event lifecycle. Many activities for next year’s show begin right after the current one ends. To keep things simple, we will look at the lifecycle from the point of view of an association’s annual conference. This week we will look at choosing your speakers. Opening Up... Read more »

kchopson

Using Destination International’s empowerMINT Tool to search Meeting Destinations

empowerMINT

Looking for a good destination for your meeting but need some basic facts like convention center capacity, nearby hotels and airport, and so forth? Fortunately, there is a great and free tool available called empowerMINT that helps you quickly get answers to your questions. Note that the empowerMINT website is for destinations and not venues. Destinations International (DI) represents the various destinations across the United States and is the organization behind empowerMINT. The Destination Marketing terminology evolved from the old concept of a CVB (aka “Convention and Visitors Bureau”.) DI used to be the International Association of Convention Bureaus (IACB),... Read more »

kchopson

2017’s Hot Food & Beverage Trends for Events

Bloody Mary

2017 is coming up fast and you are considering everything that can make your show as awesome as possible. Do not forget that the best way to add spice to your events is to have an unforgettable food and beverage menu. Fortunately, it is an exciting time in the F&B world, so there are many opportunities available to add that extra pizazz. Here are some of the top F&B trends in 2017 that can make your event “a can’t miss.” Keep it Local and Sustainable Supporting local markets just continues to grow in importance. The best part of local is... Read more »

kchopson

Great Resources for Event Professionals

One of the toughest tasks of an event professional is keeping up with the multitude of changes and trends that impact your job. Fortunately, there are a number of great resources that can keep you posted on the latest news and trends in the world of events, conferences and trade shows. The sites mentioned cover news ranging from new hotels to hot event technology. Most of these feature easy to access postings that you can read on your phone in the few moments when you have a break or are waiting for a plane. Event Manager Blog. This blog is... Read more »

kchopson

Will your meeting get hacked?

hacker

The widespread release of sensitive information such as credit card and social security numbers has grabbed headlines, disrupting business for several major corporations. Over the past five years, well-respected companies including Sony, Target and Staples have been hacked. As cyber criminals become more sophisticated, the impact of these breaches has spread beyond the general public. Recently, in one of the biggest, most spectacular U.S. cyber attacks, the personal data of 18 million current, prospective or former federal employees was successfully compromised. While it may be comforting to think hackers only go after big-name companies and organizations, it would be a... Read more »

But did you plan for Cyber Security?

cyber locks security

The meeting, events, and conference industry is one that hinges on meticulous planning. The level of preparedness we have observed in our three years providing Cyber Security to events has been nothing short of impressive. There seems to be a formal or informal contingency for nearly everything, with an event staff agile enough to handle almost any hiccup. So, why isn’t the same level of attention being paid to cyber threats at these events? “Cyber” is certainly at the front of the headlines, and the public is probably more aware now than they were before major companies in every industry... Read more »

kchopson

Ten Signs That You Are Using Sub-Standard Online Registration Software

Have you heard of someone who bought an online registration software package that promised to deliver an attractive form and save time, only to find these expectations were not met? Did they get a lot of complaints from registrants? Was the software so limited that the planner had to spend long, late hours creating spreadsheets to manage tasks the software could not handle? Fortunately, there are some tell-tale signs that an online registration package is sub-standard. If you look for these during the evaluation process, you can be spared the pain of the unfortunate planner.Online registration form looks like a... Read more »

kchopson

Ten Ways to Use Facebook Live & Periscope Streaming Apps for Your Conference

Live Streaming Phone Apps

Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »