Posts Categorized: Event Rebels Blog

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

IMEX America 2015 “What’s New?”

Introduction IMEX is deeply rooted in the Meetings Industry and every edition of IMEX America or IMEX in Frankfurt presents us with a challenge and an opportunity for innovation. For each show we seek to refresh and renew partnerships also with the goal of providing an ideal setting for business opportunities between our exhibitors and planners who join us as hosted buyers and visitors. This is not an easy challenge but it is one that we embrace with the help of our strong industry partnerships. IMEX America provides attendees with the opportunity to meet with a range of global suppliers... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Live-Streaming: Broadcast vs. Engagement or Meerkat/Periscope vs. Blab

I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »

Rebel Roundup: Periscope, Summer 2015 Hotel News, APEX, and PCMA

This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors!  Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »

kchopson

Mobile Savings: Time, Money, & The Environment

The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »

Recognizing Your Event’s Influencer Network

Event Rebels: Recognizing Event Influencer Network

Your event is a representation of your brand. Whether you’re an association, corporation, or non-profit, the way you interact with your stakeholders and members is through your live events. Influencers are everywhere, and they are talking about your brand. When your social media managers (if you have them), are talking about “influencers”, they are really talking in terms of the valuable relationships your brand has on social media. Influence can be broken down into three pillars: Relevance, Reach, and Resonance. Relevance: The creation of content that is relevant to your brand, or relevant to a topic that’s important to your brand.... Read more »

Rebel Roundup: Synchronicities, Outside Lands, Meeting Breaks, F&B Tips

This week’s rebel round-up includes Synchronicities, Outside Lands, Meeting Breaks, and F&B Tips!  Enjoy! Visit Baltimore’s partnership with Anaheim, San Antonio exceeds expectations – Baltimore Business Journal (@baltbizonline) Company That Blocked Wi-Fi Hotspots At Conventions Must Pay $750,000 Fine To FCC – Fast Company (@FastCompany) From Ho-Hum to Hell Yeah! Event Inspiration from Outside Lands – FreemanXP (@FreemanXP) Creative Strategies Help Shave Thousands of Dollars from Meeting Bids – Conference Direct via Meeting Mentor Online (@conferencedirect) 9 Innovative Ideas for Meeting Breaks – BizBash (@bizbash) 6 F&B Tips From Some Of The Most Celebrated Chefs In The Country – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »

kchopson

Recruiting the Volunteers your Organization Needs

Volunteers are the lifeblood of many organizations. Volunteers can provide great value by helping with everything from small tasks to high level strategic leadership. However, finding good volunteers can prove to be a great challenge. To develop a solid volunteer recruitment strategy, it is useful to consider these three issues: What is in it for a volunteer? Why should they be involved in your organization? What kind of skills are needed? Make it easy for your organization’s members to volunteer Your Value Proposition Everybody is very busy these days. You need to lay out some good, concrete, benefits to volunteering.... Read more »

The Decision to Attend Study: Phase 1

Decision to Attend Study

The Decision to Attend Study, created in partnership by The Experience Institute, IAEE, and PCMA, has begun it’s Phase 2. Yesterday, Mickey Schaefer of The Experience Institute shared some of the key findings in Phase 1. We’ve taken the liberty of compiling those findings for you. Take a look at the major takeaways. Propensity to Attend The Propensity to Attend is High Across All Generations. 92% are likely to attend, with younger generations trending strong. Younger Generations Are Replacing Older Generation Attendees. As the older generations attend fewer events, the younger Gen X and Gen Y generations are filling the void. The... Read more »

Rebel Roundup: ASAE in Detroit, Millenial Needs, Industry Disruptions

This week’s rebel round-up includes ASAE in Detroit, Millenial Needs, Industry Disruptions, and International Audiences!  Enjoy! Detroit gets (mostly) rave reviews from influential ASAE – Detroit Free Press (@freep) Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs – Greg Oates via Skift (@GregOates) Not just food: These restaurants hit all five senses – CNN Travel (@CNNtravel) Three Disruptions Affecting Meetings And Contracts – Associations Now (@associationsnow) How This Event Avoided Insulting an International Audience – BizBash (@bizbash) How This Trade Show Transformed The Attendee Experience – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!

Using Pinterest to Market Your Meetings

Pinterest, like most forms of social media, has it’s own unique engagement strategy. However, the role of any social media marketing strategy remains the same; Raise awareness of your product (in this case, your event) and begin engaging your customer (your attendees). The first step to Pinterest marketing is to build relationships with influencers. Every social media platform has influencers within their industry. Relationships with those influencers can benefit your meeting. Identify influencers by searching for engaged members who already use keywords associated with your meeting. Once you’ve identified some influencers, start following them and repining the content you like.... Read more »

Rebel Roundup: Best In Show 2015, ADA, Live-Streaming, and Airbnb

This week’s rebel round-up includes PCMA’s 2015 Best in Show, ADA, Live-Streaming, and Airbnb!  Enjoy! 2015 Best In Show  – PCMA Convene (@pcmaconvene) D.C. by wheelchair: Putting ADA to the test – USA Today Travel (@USATodayTravel) Airfares Will Drop to Record Lows This Fall –Christopher Elliott via Fortune (@elliottdotorg) The best and worst airline and hotel rewards programs – Christopher Elliott via Fortune (@elliottdotorg) 4 Live-Streaming Systems With New and Useful Features – BizBash (@bizbash) Why This Major Convention City Is Jumping Into Bed With Airbnb – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!

Do’s & Dont’s: Lessons From MPI’s WEC 2015

We’ve just returned from Meeting Professionals International’s World Education Congress in San Francisco, CA. Here’s a few lessons we’d like to share with you. DO: Host your conference in San Francisco San Francisco was an incredible backdrop for this year’s WEC. From the sights and sounds, to the food and drinks, San Francisco didn’t hold back a thing! The conference took on a truly San Francisco feel as well. From it’s use of emerging technology, to incorporating iconic San Francisco brands, you knew exactly where you were. DON’T: Have clowns at your opening reception Although the decor of the opening reception... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

Lead Retrieval Tradeshow App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »

Best Practices: Networking Before Your Conference

Business Networking at Conferences

Meeting Professionals International’s World Education Congress 2015 begins in a few short days. What have you done to begin networking? Now you may be asking yourself, “Alex, the conference hasn’t even begun yet. How can I start networking if the conference hasn’t even started?” Great question! The answer is, A LOT! 75% of good networking is great preparation. Here’s 5 simple tasks you can do before you even arrive in San Francisco: 1. Business Cards – Make sure you are well stocked. There’s nothing like scrambling at the last minute looking for your business cards and realizing you have none! Now, if... Read more »

Rebel Roundup: Global Travel Prices, Wi-Fi Demands, and Global Meetings Industry Day 2016

This week’s rebel round-up includes Global Travel Prices, Wi-Fi Demands, and Global Meetings Industry Day!  Enjoy! 2016 Global Travel Price Outlook Reveals Six Global Hot Spots  – Global Business Travel Association (@globalBTA) How Are Hotels Keeping Up With Rising Wi-Fi Demands? – Travel Pulse (@TravelPulse) First-Ever ‘Global Meetings Industry Day’ to Take Place in 2016 – Sucessful Meetings (@SuccessfulMtgs) Some airlines, hotels pulling the plug on discount websites – CBS News (@CBSnews) How Activity Venues Are Catering to Corporate Clients – BizBash (@bizbash) The Simple Way To Make Your Registration Fee More Appealing – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »

kchopson

Video: Using QR Codes to Improve Your Meeting

Earlier this week, EventRebels President K.C. Hopson spoke to the award-winning Georgia Peach Chapter of SGMP on how to improve your meeting with QR codes. Here is a recording of the popular presentation. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.  

Rebel Roundup: DMOs, Comic-Con, and Robot Hotels

This week’s rebel round-up includes a lot of special recognitions and awards! Articles include DMO partners, Comic-Con, robot hotels, and streaming apps!  Enjoy! Why Your Meeting Needs Your DMO Partner More Than Ever Before – PCMA (@pcmahq) New DMAI Ebook Defines Evolving Role Of The Modern DMO – Greg Oates (@gregoates) Comic-Con: Game of Brands – FreemanXP (@FreemanXP) Robots run Japan’s Weird Hotel – Mashable (@Mashable) How Microsoft Created a Fun and Functional Conference Lounge – BizBash (@bizbash) Legal Issues & Streaming Apps: 8 Great Takeaways –PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every... Read more »

kchopson

How to Use Apps to Simplify Onsite Registration

Mobile apps for attendees are hot, but did you know that apps can help you, the planner, with onsite registration? While a great web-based onsite registration system can take care of most of your check-in issues, mobile onsite apps can address even more needs, including some unusual situations. These apps should work well on both Apple and Android devices, from smartphones to tablets. Here are some features a first-rate mobile app for onsite registration should have: List of attendees with at least basic contact information. Even better, you should be able to easily view what each attendee purchased as well... Read more »

Live Streaming: Shark Week

The Discovery Channel will work with Meerkat to add a live-stream component to its popular “Shark Week” programming and embed the content on its website. Variety: “The Discovery Channel is still finalizing its Meerkat streaming lineup, but Byrne said that the network plans to host two to three live streams every day during the week, including a live shark feeding at the National Aquarium in Baltimore as well as Meerkats from shark experts and filmmakers to deliver a behind-the-scenes look at their work for the event. And with a little bit of luck, there will also be a live stream... Read more »

Rebel Roundup: Hall of Leaders, Most Influential, Event Innovators, Top Women

This week’s rebel round-up includes a lot of special recognitions and awards! Articles include CIC Hall of Leaders, Successful Meetings’ Most Influential, Bizbash’s Event Innovators, and M&C’s Top Women in the Meetings Industry!  Enjoy! Free Online Access Pass – National Speakers Association – Influence 2015 – National Speakers Association (@NSASpeaker) The Empty Suitcase Campaign – Empty Suitcase Campaign (#emptysuitcasecampaign) CIC Announces 2015 Hall of Leaders Ceremony : Reception Honors Industry’s Outstanding Leaders and Innovators – CIC (@ConvIndustry) The 25 Most Influential People in the Meetings Industry for 2015 – Successful Meetings (@SuccessfulMtgs) Event Innovators 2015: Most Innovative People in Events and Meetings – BizBash (@bizbash) Top 25 Women in the... Read more »

kchopson

5 Steps to Collect Intelligent Annual Meeting Data

By: Kathy Benson and K.C. Hopson For many associations, the annual meeting is the organization’s top revenue source. For this bottom-line reason, planners and evaluators of this event need to be able to mine smarter and more actionable insights from attendee registration data and post-event evaluations. Evaluation of the annual meeting is an opportunity to engage with members and prospects and learn more about them and their needs. Planners and evaluators need to look at it from a strategic standpoint to gain more insight and inform their organizational strategy. By asking the right questions, there is an invaluable opportunity to... Read more »

Rebel Roundup: Onboard Wi-Fi, Improving eRFPs, and InfoComm Products

This week’s rebel round-up includes articles about Onboard Wi-Fi, Improving eRFPs, and InfoComm Products for Event Pros!  Enjoy! Signs Your Conference May Be In Jeopardy – MeetingsNet (@meetingsnet) For Onboard Wi-Fi, Not All Airlines are Equal – NBC News (@NBCNewsBusiness) The Must-Add City To Your Consideration Set – PCMA (@pcmahq) White Paper: How to Improve eRFPs for Meetings and Events – Successful Meetings (@SuccessfulMtgs) 7 Cool Products for Event Pros From InfoComm – BizBash (@bizbash) These are the world’s 20 largest hotels – USA Today Travel (@usatodaytravel) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every... Read more »

kchopson

Craft Hotel Contracts to Reduce Attrition

Perhaps the heart of good meeting planning is the ability to write contracts that cover all potential outcomes of an event. Of all these outcomes, perhaps none is more important than avoiding being hit with attrition fees by the host hotel. As all planners know, these fees can be very costly and, in many cases, can be avoided with a tight contract. Recently I had the pleasure of attending an exciting (!) lecture on Hotel Contracts lead by attorney John S. Foster from Atlanta. The event was put on by the PCMA Chesapeake Chapter and was hosted at the brand... Read more »