It is quite likely that social media is a key component of your event marketing plan. To effectively use social media you must be aware that the #hashtag is a a cornerstone of your event’s brand. If you have carefully considered all the elements that go into creating a great hashtag then your social media marketing for your event is off to a great start. Social media is also a big part of your onsite experience. If you can get your attendees to tweet and post photos about your event, you can create a sense of Fear of Missing Out... Read more »
Posts Categorized: Social Media
Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »
Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »
Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »
Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »
This is part two of an article that originally appeared as the lead story for The Meeting Professional June 2016 issue. Click here to go to Part One Everything is About Communication The key to avoiding and surviving such lawsuits is to make the intentions of the conference clear. “My best advice is to alert all parties concerned that a live streaming app like Periscope is being used, where and when,” says Tyra Hilliard. “Disclose it in speaker and entertainment contracts and get permissions as needed. Disclose it in registration materials and ask registrants for permission to use their images.... Read more »
Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »
After entering the social media world in 2015, live streaming apps quickly captured the attention of the general public. More than just real-time video, these apps offer all the interactive elements of social media, including comments, likes and hashtags. The early success of its first entrants Meerkat and Twitter’s Periscope pulled social media goliath Facebook into the fray. With the launch of its Facebook Live feature the reach of live streaming video immediately expanded to hundreds of millions viewers, promising to unleash yet another communications evolution. The impact on the meeting and convention industry has been equally as swift, and... Read more »
IMEX America got off to an excellent start yesterday with Smart Monday and Twitter was all abuzz! We’ve gathered the best tweets all in one place. Follow #IMEX15 on twitter for more great tweets right from the trade show floor! We all know panels could use some improvement. Here’s a great quote @kmontoyacmp shared from @KristinJArnold! Event design is really important in today’s meetings industry. @JaninaMartinez shared a thoughtful insight from @NathanBiller about empathy for your end user. @Padraicino, Managing Partner at SoolNua, shared some awesome pictures of The Play Room, a hub for brainstorming new meeting ideas! ... Read more »
This week’s rebel round-up includes Airbnb, Negotiating, Choose Chicago, and Marketing to Millienials! Enjoy! Professionals Across Generations and Nations Agree: Face-to-Face Meetings Preferred – Business Wire (@businesswire) 5 Test Cases for Airbnb During Meetings and Conventions – Skift (@skift) 5 Negotiation Mistakes Every Event Planner Should Avoid – Event Manager Blog (@eventmb) With state budget stalled, Choose Chicago cuts staff – Chicago Tribune (@RobertChannick) It’s The End Of Networking As You Know It – PCMA (@pcmahq) 5 Tips for Marketing to Millennials – BizBash (@bizbash) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!
Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »
This week’s rebel round-up includes Millenial disruption, Meetings Means Business, Sponsorships, and more! Enjoy! A warm welcome for conference attendees – Associations Now (@associationsnow) How Millennials Are Disrupting the Meetings Industry –Skift (@skift) The Sense of Security—Risk Management and Meeting Design – MeetingsNet (@meetingsnet) How the Meetings Industry Is Getting Ready for the Future of Conventions – Skift (@skift) The next generation of meeting sponsorships – Successful Meetings (@successfulmtgs) Wearable technology in the events realm – Special Events (@special_events) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!
The importance of social media is finally getting recognized by Conference Planners. Conference planners are starting to explore using Hashtags. If you’re not, start here! But what happens after you create an event hashtag? It’s a no-brainer that you should promote it and encourage your attendees to “join the conversation.” Sounds easy enough, right? The problem isn’t picking an official hashtag and promoting it. The common mistake occurs when the conference organizers don’t participate in the conversation related to their official hashtag. There’s nothing worse for the attendee experience than participating in a conversation with themselves. Let’s not sugarcoat it. If you’re... Read more »
This week’s rebel round-up includes DMAI CEO, Seller’s Market, Discovery Hotels, and Dreamforce! Enjoy! CEO Michael Gehrisch Departs as DMAI Eyes Future Changes – Trade Show Executive (@tradeshowexec) How To Avoid Baggage Fees Through Advertising – Travel Pulse (@travelpulse) What the Seller’s Market Means in 2016 – MeetingsNet (@meetingsnet) Discovery Is the Latest Media Brand to Join the Rush to Have Its Own Hotel Collection – Skift (@skift) A Custom Conference Experience for 170,000 Attendees? Yes, It Is Possible – BizBash (@bizbash) Why The Traditional Definition Of A Convention Center No Longer Exists – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for... Read more »
This week’s rebel round-up includes Shuttles, IAEE Awards, Smart Meetings Destinations, PCMA Convening Leaders 2016! Enjoy! How To Break Up With Shuttles And Enhance the Attendee Experience – PCMA(@pcmahq) IAEE Unveils 2015 Individual Award Winners – TSNN (@tsnn_com_US) 3 Signs Your Event Planner is a Problem – Event Manager Blog (@EventMB) Intellectual Capital Is the New Draw for Smart Meetings Destinations – Skift (@skift) 5 Skills Today’s Event Pros Need to Know to Keep Their Jobs – BizBash (@bizbash) Cultivating Creative Moments at Convening Leaders 2016 – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this... Read more »
Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »
The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »
I’ve written about live streaming apps Meerkat and Periscope before. Live-streaming has been the new frontier of social media since Meerkat blew up at SXSW earlier this year. For the most part Meerkat and Periscope have been the go-to livestream apps, and they’ve been successful in terms of introducing the livestream to the mainstream. According to Salesforce, Meerkat currently has around 2 million users, and Periscope has around 10 million users. Neither app has taken the world by storm like Facebook, Twitter, Pinterest and Instagram have, however that may all change. There’s a new kid on the block, and it’s... Read more »
This week’s rebel round-up includes Periscope, Summer 2015 Hotel News, APEX Committee Leadership Expansion, and the PCMA 2016 Board Officers and Directors! Enjoy! 3 Staggering Statistics That Show Why You Need To Get Ready For Periscope – PCMA(@pcmahq) Gallery: Hotel News for Meeting Pros, Summer 2015 Edition – Meetings Net (@MeetingsNet) How Freeman Drives Innovation by Maximizing Collaboration and Data at its Own Event – FreemanXP (@FreemanXP) CIC Expands APEX Committee Leadership – Meetings Focus (@meetingsfocus) Checklist: 9 Ways to Keep Sponsors Happy, Before and After the Event – BizBash (@bizbash) PCMA Announces Proposed Slate of 2016 Board Officers and Directors – PCMA (@pcmahq) See you next week with more interesting articles for... Read more »
This week’s rebel round-up includes Synchronicities, Outside Lands, Meeting Breaks, and F&B Tips! Enjoy! Visit Baltimore’s partnership with Anaheim, San Antonio exceeds expectations – Baltimore Business Journal (@baltbizonline) Company That Blocked Wi-Fi Hotspots At Conventions Must Pay $750,000 Fine To FCC – Fast Company (@FastCompany) From Ho-Hum to Hell Yeah! Event Inspiration from Outside Lands – FreemanXP (@FreemanXP) Creative Strategies Help Shave Thousands of Dollars from Meeting Bids – Conference Direct via Meeting Mentor Online (@conferencedirect) 9 Innovative Ideas for Meeting Breaks – BizBash (@bizbash) 6 F&B Tips From Some Of The Most Celebrated Chefs In The Country – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »
The Decision to Attend Study, created in partnership by The Experience Institute, IAEE, and PCMA, has begun it’s Phase 2. Yesterday, Mickey Schaefer of The Experience Institute shared some of the key findings in Phase 1. We’ve taken the liberty of compiling those findings for you. Take a look at the major takeaways. Propensity to Attend The Propensity to Attend is High Across All Generations. 92% are likely to attend, with younger generations trending strong. Younger Generations Are Replacing Older Generation Attendees. As the older generations attend fewer events, the younger Gen X and Gen Y generations are filling the void. The... Read more »
This week’s rebel round-up includes ASAE in Detroit, Millenial Needs, Industry Disruptions, and International Audiences! Enjoy! Detroit gets (mostly) rave reviews from influential ASAE – Detroit Free Press (@freep) Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs – Greg Oates via Skift (@GregOates) Not just food: These restaurants hit all five senses – CNN Travel (@CNNtravel) Three Disruptions Affecting Meetings And Contracts – Associations Now (@associationsnow) How This Event Avoided Insulting an International Audience – BizBash (@bizbash) How This Trade Show Transformed The Attendee Experience – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!
Pinterest, like most forms of social media, has it’s own unique engagement strategy. However, the role of any social media marketing strategy remains the same; Raise awareness of your product (in this case, your event) and begin engaging your customer (your attendees). The first step to Pinterest marketing is to build relationships with influencers. Every social media platform has influencers within their industry. Relationships with those influencers can benefit your meeting. Identify influencers by searching for engaged members who already use keywords associated with your meeting. Once you’ve identified some influencers, start following them and repining the content you like.... Read more »
This week’s rebel round-up includes PCMA’s 2015 Best in Show, ADA, Live-Streaming, and Airbnb! Enjoy! 2015 Best In Show – PCMA Convene (@pcmaconvene) D.C. by wheelchair: Putting ADA to the test – USA Today Travel (@USATodayTravel) Airfares Will Drop to Record Lows This Fall –Christopher Elliott via Fortune (@elliottdotorg) The best and worst airline and hotel rewards programs – Christopher Elliott via Fortune (@elliottdotorg) 4 Live-Streaming Systems With New and Useful Features – BizBash (@bizbash) Why This Major Convention City Is Jumping Into Bed With Airbnb – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted every week!
This week’s rebel round-up includes Global Travel Prices, Wi-Fi Demands, and Global Meetings Industry Day! Enjoy! 2016 Global Travel Price Outlook Reveals Six Global Hot Spots – Global Business Travel Association (@globalBTA) How Are Hotels Keeping Up With Rising Wi-Fi Demands? – Travel Pulse (@TravelPulse) First-Ever ‘Global Meetings Industry Day’ to Take Place in 2016 – Sucessful Meetings (@SuccessfulMtgs) Some airlines, hotels pulling the plug on discount websites – CBS News (@CBSnews) How Activity Venues Are Catering to Corporate Clients – BizBash (@bizbash) The Simple Way To Make Your Registration Fee More Appealing – PCMA (@pcmahq) See you next week with more interesting articles for the event and meeting industry! Follow us... Read more »