Posts Categorized: Resources Reverse Trade Show

kchopson

Everything you need to know to plan your reverse trade show

Reverse Trade Show White Paper

Make Your Reverse Trade Show A Success Follow these simple tips & tricks As attendee demand for a more personalized experience continues to grow, more and more event and meeting planners are turning to the reverse trade show model. We’ve taken all of our tips and tricks for planning a successful reverse trade show and compiled them in an easy-to-read white paper just for you. Click here to download our Reverse Trade Show white paper where you’ll find: What’s the difference between a reverse trade show, flipped marketplace, and hosted buyer model? How can you best prepare your reverse trade... Read more »

kchopson

How to make your Reverse Trade Show more successful

Handshake Reverse Trade Show

Reverse trade shows are one of the hottest items in the meetings industry. They promise to bring more value to exhibitors by delivering high quality appointments with high closing rates. To work effectively, these shows use Appointment Scheduling software to setup meetings prior to the show. The strange thing about reverse trade shows is that while having good appointment scheduling software is important, it is even more critical that this software is setup properly in the bigger picture of the attendees’ participation in the meeting. If the attendees do not make or show up to the appointments, than the quality... Read more »

kchopson

What is Hosted Buyer and Reverse Trade Show?

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »