Posts Categorized: What’s New

What is Hosted Buyer and Reverse Trade Show?

Reverse Trade Show Discussion

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »

kchopson

What is Hosted Buyer and Reverse Trade Show?

Reverse Trade Show Discussion

They are some of the hottest phrases in the trade show world – “Hosted Buyer” and “Reverse Trade Show.” These new ways of engaging buyers and suppliers promise to give new vigor to the world of trade shows. These types of events are relatively new in North America, but have been around for years in Europe. So, what are these events and what is the difference between the two? Here are some basic working definitions. The main difference between these and the traditional trade show is how the attendee (the “buyer”) engages with the exhibitor (the “supplier”). Rather than the... Read more »

kchopson

Three Ways Technology Can Bring Attendees Together

Internet

So you used all the technology tools in your arsenal to bring attendees to your meeting or event. You used email marketing , online registration, Facebook, Twitter and so on. And you did a great job! You have a record number of registrations and your show looks like its going to be a hit. So how can you make your show even better so attendees will be eager to come back next year? A great way to deliver value to your attendees is increasing their engagement with each other. This is where technology can really help you. Here are three... Read more »

lbradford

Three Reasons You Should Start Text Messaging Your Attendees

1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »

kchopson

Use Twitter After Your Conference To Keep It Alive

Twitter

In a previous article Use Twitter at Your Conference we discussed how to use Twitter to increase attendee engagement. Assuming you have created a great hashtag, the general idea is to use this Twitter hashtag to create the “go to” place to get information about the conference. Continuing this idea, the conference does not need to stop being an important resource once the show is over. In fact, you can continue your attendee engagement long after everyone has gone home. Following the principles set forth in our previous articles, here are some simple things you can do with Twitter to... Read more »

kchopson

Write a Great Email Subject Line

Looking for help with email? If your planning a trade show or conference don’t miss out on an outstanding email marketing tool that will make your show that much better.  We have spent a lot of time doing and helping with email marketing. Don’t overlook these simple things that will help your open rates significantly. Most composers of Email focus all their energy on writing an exciting message that will grab the attention of the reader.After the text is written, the writer develops the subject line in a matter of seconds and then sends the Email off to the awaiting... Read more »

lbradford

Which Social Media Platforms are Right for Your Event?

Take a look at six popular social media networks and see which are the most effective for your event’s message. Social media platforms are a powerful resource for any event planner. From marketing your event to communicating in real time with attendees, social media provides endless opportunities for interaction.  However, with hundreds of social media platforms on the internet, how do you know which to choose? Each social network comes with different capabilities and a unique set of users. It’s crucial to focus your time and effort only on the social media platforms that will work best for your event.... Read more »

lbradford

5 Tips for Writing Effective Event Survey Questions

Surveys are one of the most important tools for event planning. Without feedback, it’s impossible to gauge the success of an event. The greatest strength of surveys is their versatility–use surveys before, during, and after your event to measure your attendees’ interest and satisfaction. Send out a survey before your event to ensure you will meet your attendee’s expectations. Use surveys after an event to see where you’ve excelled and pinpoint what will need improvement next time. Surveys can be one of the easiest and most effective ways to obtain attendee feedback. However, your survey results are only as reliable... Read more »

lbradford

Providing Real-Time Reports

Many times as a meeting planner, your time is divided between planning the event and reporting back to your clients on the status of the event. Generating and disseminating reports can be time consuming. Having the ability to create custom reports with filtered results is useful, but can still require that you physically run and email these reports to your clients on a regular basis. To help resolve this, EventRebels has designed each custom report with a unique link that can be used to access the report without an EventRebels login. This link is perfect for sharing with those who... Read more »

kchopson

Making Sense of PayPal’s ECommerce Products

PayPal

Are you thinking about how to handle payments online for things like donations and online registration? If you are new to online credit card processing, you will probably need a primer on how online credit card processing works. However, if you’ve done any amount of shopping on the Internet, the service PayPal may be the first thing you think of in terms of online credit card processing. PayPal is the leader in Internet credit card processing. However, they do offer a bewildering set of eCommerce products. One of the most common activities EventRebels staff performs is guiding customers through the... Read more »