Posts Categorized: What’s New

kchopson

Checking out Marriott’s New Delta Hotel in Baltimore

Delta Hotels by Marriott

In 2014, Marriott International opened a new brand of hotels in the United States, named the Delta Hotels and Resorts. These upscale hotels have many of the qualities that earn the designation “boutique.” Delta Hotels tend to be in trendy, urban settings while maintaining the character of the local culture. They are highly service-oriented and can be expected to have the “quirkiness” that is expected of a boutique venue. While Delta’s first U.S. Hotel, the Delta Orlando Lake Buena Vista opened in 2015, it was not the first Delta Hotel. The brand’s birthplace was in Canada, and proved to be... Read more »

kchopson

Is Your White Labeled Event App Dead?

Mobile Event App

The demand for mobile event apps for attendees is red hot. Event branding is very important to show producers, so it is important to package the event app in a way that reflects the brand as much as possible. Currently the most effective way of doing this is to “private label” or “white label” the event app. This type of labeling maximizes the brand by listing the app under the event or organization’s name in the app store, customizing the start up or “splash” page, and setting the look and feel of the app to reflect the event’s branding. White... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Three – Augmented Reality

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality and Augmented Technology (aka “Mixed Reality” or MR) are going to change events. In the first article, we looked at one of the best and easiest to deploy of these technologies, 360 video. This week we look at Augmented Reality (AR). AR is, perhaps, the most exciting of these technologies both in terms of its potential and ease of deployment. So what is AR? Augmented Reality stands out because it combines both the computer digital world with (analog) reality. In its most basic form, AR overlays... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

akleinfeld

Attendee = Visitor = Target

Guest Post by Alan Kleinfeld of Arrive Management There are lots of reasons people go to face-to-face conferences. They want to network, learn something new or visit with particular people. Sometimes, they like to go for the travel. The world is a better place when folks travel and see something outside of their own backyards. But there’s also indicators that can make your attendees a target. Here are a few tips to help your registrants have a better travel experience.Don’t wear name badges outside of the meeting Keep copies of IDs, credit cards and other important information in your carry-on... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

How to get started with Conference Management Software: Part Seven – Managing Exhibitors

Trade Show Exhibitors

As we have seen earlier in this series, we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. A key step in this process is opening your trade show sales. However, this is just the beginning of how great trade show and exhibitor management software can automate much of the work needed to handle your exhibitors and sponsors. Your event technology is probably lacking if you are unable to perform basic exhibitor management activities. Here are some of the essentials you should expect. View the status of your booth... Read more »

kchopson

Thoughts on MPI’s WEC 2017

The 2017 World Education Congress (WEC) , the annual conference of Meeting Professionals International (MPI) , was held recently at the MGM Grand in Las Vegas. WEC’s primary value is education and is a quick way to earn credits for certifications such as the CMP. The conference includes over 70 education sessions and focuses on the best and leading edge practices of the meetings industry. The thousands of attendees include both corporate, non-profit, and association planners as well as suppliers of all kinds from destinations and venues to technology. The theme of this year’s WEC was “Stop Designing Meetings and... Read more »

kchopson

How Event Professionals Can Think About “Reality” Technologies: Part Two – 3D Video

virtual reality

There has been a lot of press lately about how technologies like Virtual Reality (VR) and Augmented Technology (AR) are going to change events. To best know how to utilize these technologies in a cost-effective manner it is best to understand that these tools are in a continuum ranging from the relatively simple and inexpensive to the complex and costly. To simplify this continuum, it might be helpful to look at these emerging “reality” and “3D” technologies in four different ways. This week we look at 3D video. You probably have experienced 3D in the movie theaters. In fact, 3D... Read more »

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »