Posts Categorized: What’s New

kchopson

How to Use Online Trade Show and Exhibitor Management Software

Trade Show & Exhibitor Management Software

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor The software produces a floor map of your show online with all the tables and booths. For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot. Anybody can see the list of current... Read more »

kchopson

Rebel Wanderer: San Antonio, Texas

Texas is an amazing state with many great cities. Certainly one of the finest towns is San Antonio, located in the heart of the south-central region of the state, also known as Texas Hill Country. Besides being home to the Spurs, one of the NBA’s finest franchises, the city hosts many memorable venues along or near the beautiful San Antonio River. The Alamo Originally a mission established by Franciscan priests in the 18th Century, the Alamo is best known for the last stand of 200 Texas defenders against the army General Santa Anna. Although the Alamo is surprisingly small, it... Read more »

kchopson

Mobile Monday: Free QR Code Apps for Apple and Android

Event Rebels Mobile Monday

You may have heard that here are many ways you can improve you meetings with QR codes. However, you may think – “QR codes sound great, but how will my attendees scan them?” Fortunately, there are many great QR code scanning apps for Apple and Android devices. Here are the general features most of these apps have: Simple point and scan functionality Uses your camera to scan QR codes Opens up the corresponding the corresponding website inside the app History of scans FREE! Warning – a lot of these names are similar, so I added the company where necessary. Here... Read more »

kchopson

Rebel Wanderer: Los Angeles Museum Row on Miracle Mile

Whenever I am in Southern California there is one destination that is always at the top of my list – the Museum Row on Miracle Mile in Los Angeles. Located in the heart of Los Angeles and near many of the great sites (Chinatown, Fashion District, Melrose, Downtown and even Hollywood), there is no better place to anchor your day in the great city. Museum Row consists of a number of museums including the Craft & Folk Art , Peterson Automotive and Architecture and Design museum. However, the real gems are the museum complexes in Hancock Park. While there are... Read more »

kchopson

Meetings Monday: North American Meetings Industry Day 2015

Last Thursday, April 16, 2015, was a great day for the meetings industry. It marked for the first time that meeting professionals throughout the country and North America came together to rally and show support for one of the largest industries in the world – the travel and meetings industry. As was pointed out, everybody knows that travel is huge, but the average person does not understand that meetings are the greatest driver of travel. It was also made clear that the normal citizen does not understand actually what it is that meeting professionals and planners do. In an effort... Read more »

kchopson

A Better Way to Manage Conference Certifications

Event Rebels Tech Tuesday

Have you seen this way of tracking CEUs at a conference before? The first step is to print out sign in sheets, possibly pre-populated with attendee names. The next step is throughout the conference placing the sheets in the appropriate rooms before the workshop and then picking them up after each session. After the show the show organizers get to back to the office and collate the signatures with the registration, membership, and CEU systems. This should only take a few days if you are lucky. Finally, you have to pull this data together and somehow get the certificates to... Read more »

kchopson

Rebel Wanderer: Springtime in the Park

The crown jewel of trade shows for the meetings industry occurs tomorrow, Thursday, April 9, 2015. It is ASAE’s Springtime in the Park, this year at the Washington D.C. Walter E. Washington Convention Center. Springtime is over 30 years old, first launching in 1977 as Summer in the Park and taking place on an Astroturf floor. It became Springtime in 1980 and hasn’t looked back since. The Springtime Expo typically has more than 700 exhibitors and about 3,000 attendees. The attendees mainly draw on the rich association market that D.C. attracts. While the professionals mainly range from meeting planners to... Read more »

kchopson

Design Rebel: Sweet 16 Hot, New Trade Show Colors

2015 Trade Show Colors

To paraphrase the timeless lyrics of Cole Porter’s “Let’s Fall in Love”, birds do it, bees do it, even savvy trade show exhibitors do it. They all invite visitors to their nests, hives, and booths with color. Unlock nature’s not so secret, secret weapon: color. One of the most powerful lures, a hot, new color not only turns heads and catches the eye, it summons a closer look. As any new or experienced exhibitor knows, the competition to attract people your trade show booth can be fierce. What you may not be aware of is the effective use of color... Read more »

kchopson

Mobile Monday: Google Will Rate Your Mobile Friendly Website Higher

Event Rebels Mobile Monday

In one of the biggest changes ever to happen to Google’s search ranking algorithm, the behemoth announced that websites that are “mobile friendly” will rate higher than those that are not designed for mobile devices. This change is sure to cause much consternation in organizations that have spent much time “optimizing” their web site for Google. The good news is this change only effects people who are searching via a mobile device, and certainly does not mean that the current ranking system is altogether obsolete. It’s more of a tweak to make sure mobile searchers will be lead to a... Read more »

kchopson

Tech Tuesday: How to Simplify the Management of Your Exhibitor Staff

Standing in Line

It still happens at too many trade shows – long lines at the exhibitor check-in area. In most cases the person waiting is an exhibitor who is registering onsite. In other situations the exhibitor has pre-registered but the badge cannot be found. Additional frustration can be caused if each booth has a limit on the staff allowed. You may have to manually cross-reference how many staffers a company has registered and if that additional staffer is allowed entry. If you do not have cross-referencing in place you may find out after the show that companies have frequently gone over their... Read more »

kchopson

Mobile Monday: Mobile Credit Card Processing With PayPal Here

Event Rebels Mobile Monday

We wrote recently about how some apps that are using the camera of your smartphone to process credit cards. Of course, these are in addition to well-known apps such as Square which uses a device attachment to turn your phone into a cash register. E-commerce giant PayPal has also introduced a number of mobile solutions. One of these products, PayPal Here, uses a device like Square to process credit cards. Getting started with PayPal Here is easy. Just log into your PayPal account and fill out a short application. You will then be sent a text with a link to... Read more »

kchopson

Tech Tuesday: What 3D Projection Mapping Can Do For Your Event

Event Rebels Tech Tuesday

One of the most amazing technologies to hit the world of events and entertainment the last few years is that of 3D projection mapping. In short, this technology can take anything and turn it into a surface for video. What makes 3D projection unique is that those backgrounds are not your classic movie screens, but can be irregularly shaped objects like buildings or even bridges. The general technique is to take the target image and create a “virtual map” of the object. Projectors and specialized software can then take this map and create an object with a new identity. A... Read more »

kchopson

Tech Tuesday: How to Streamline your Call for Papers Review Process

Event Rebels Tech Tuesday

There are few aspects of speaker management that can be more painful than the process of reviewing submissions from an open Call for Papers. If the review is conducted in the classical way, the planners will find themselves buried in a bewildering collection of PDFs, Word docs and spreadsheets. Hours upon hours can be spent communicating with the review team, collating information and somehow trying to make sense of it all. In between all of this manual work is the need to give proper consideration to all the submissions and being fair in the final judgments of which presentation is... Read more »

kchopson

Mobile Monday: Processing Credit Cards Using Your Smartphone’s Camera

Event Rebels Mobile Monday

Smartphones are now being used for everything. One area that is real hot is mobile payments. You are probably already familiar with Square, a device that literally turns your phone into a cash register. The primary way Square works is with a simple device attached to your phone that allows you to swipe credit cards, which the Square app then processes. Square takes a flat percentage (currently 2.75%) of each transaction and deposits money into your bank account a few days later. However, there are a number of other ways to process credit cards with your phone. One of the... Read more »

kchopson

Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

Event Rebels Tech Tuesday

As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

Beacon

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »

kchopson

Increase Your Workshop Survey Response Rates

Event Rebels Tech Tuesday

There are few ways to better determine how your audience feels about your workshop than a survey. Until recently, most workshop questionnaires were conducted by having a stack of paper surveys placed on a table at the back of the room. If the planners were lucky, a few people would grab a piece of paper and turn it in before the conference was over. However, most attendees ignored the survey because they were in a rush to get to the next event, or didn’t want to hassle with finding a pen and a hard surface to complete the survey. For... Read more »

kchopson

When You Should NOT Use Facebook for RSVPs

Thumbs down

Talk about a total fiasco! What looked like an exciting record opening party for a popular artist resulted in scores of angry people and certainly a black eye for the event planner. The event seemed simple enough. It was to be held in a popular restaurant that could accommodate about eighty people. Since the event was free, the planner simply wanted a list of people attending. She even announced the event on Facebook, which would seem to guarantee that they could easily sell out the event. This is where the problems began. The planner wanted people to bring tickets in... Read more »

kchopson

Meeting Contract Wording for the Worst Case

blizzard

Unexpected events such as Ebola can cause havoc for travel and, consequently, for meetings. This has forced meeting planners to pay more attention to a term that has often been cloaked in mystery. The term is “force majeure”, which literally means “superior force”. While to most people this phrase means an “Act of God”, this phrase actually has a specific legal definition. When used in a legal contract, this provision excuses a party from liability if some unforeseen event beyond the control of that party prevents it from performing its obligations under the contract. To meeting planners, what this means... Read more »

kchopson

Using Evernote for Business: How Evernote can Help Meeting Planners

Evernote

A common difficulty in event management is organization; keeping track of constant changes and updates is hard. Using Evernote for business can keep you organized and sync your notes across all of your devices. Ask yourself:  Have you ever walked into a site visit with a paper notebook in your hand, furiously sketching notes throughout the day? When you got back to the office, did you then take a few hours to type those notes into your laptop so you could report your findings? Have you occasionally misplace your notebook in a stack of other notebooks? If you have a... Read more »

kchopson

Nine Features Your Mobile Event App Must Have!

ERMobile Attendee App for iPhone and Android

Apps for conferences and trade shows are red hot. Your attendees expect that your show will have a mobile app that will not only replace the old printed program, but will add some additional modules as a result of being digital. So what are the key features your app must have? Schedule. All sessions and events should be listed in the program including (with few exceptions) those that require an extra fee, pre-registration or restricted attendance. Times should be clearly listed along with the location or room. Itinerary. One of the favorite activities of many conference attendees has been to... Read more »

kchopson

Product Review: SwarmWorks

Swarmworks Pong

At the recent MPI World Education Congress in Minneapolis I had the pleasure of being a participant in a very interesting activity. By saying participant, I meant that I was one of a couple thousand other players. The game was “Pong” and it took place in the form of a soccer field. How do thousands of people play Pong at once? Using technology powered by SwarmWorks, the conference hall was evenly divided into two teams along the center of the auditorium. Each attendee was given a reflector called a “SwarmPad” which served as the paddle. By changing sides of his... Read more »

kchopson

Destination Review: Hotel George, Washington D.C.

In easy walking range of Union Station on Capitol Hill in Washington, D.C., the Hotel George is the perfect stop for individuals or small groups who are working in the area or wish to be close to many of D.C.’s finest destinations, including the National Mall and Chinatown. As a boutique hotel, the George focuses on creating a unique experience for their guests. In this case, the “George” is our first President and his visage permeates the venue. Modern paintings of him, Martha and other things Washingtonian provide a consistent theme to the establishment. The charming ambience is coupled with... Read more »

kchopson

Trade Show Lead Nurturing Best Practices

Sales Funnel

In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »