Posts Categorized: What’s New

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

Why and How to Create a Great Conference Blog

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

kchopson

Hashtags: A Cornerstone of Your Event’s Brand

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

kchopson

Mobile Savings: Time, Money, & The Environment

The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

Lead Retrieval Tradeshow App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »

kchopson

Video: Using QR Codes to Improve Your Meeting

Earlier this week, EventRebels President K.C. Hopson spoke to the award-winning Georgia Peach Chapter of SGMP on how to improve your meeting with QR codes. Here is a recording of the popular presentation. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.  

kchopson

How to Use Apps to Simplify Onsite Registration

Mobile apps for attendees are hot, but did you know that apps can help you, the planner, with onsite registration? While a great web-based onsite registration system can take care of most of your check-in issues, mobile onsite apps can address even more needs, including some unusual situations. These apps should work well on both Apple and Android devices, from smartphones to tablets. Here are some features a first-rate mobile app for onsite registration should have: List of attendees with at least basic contact information. Even better, you should be able to easily view what each attendee purchased as well... Read more »

kchopson

5 Steps to Collect Intelligent Annual Meeting Data

By: Kathy Benson and K.C. Hopson For many associations, the annual meeting is the organization’s top revenue source. For this bottom-line reason, planners and evaluators of this event need to be able to mine smarter and more actionable insights from attendee registration data and post-event evaluations. Evaluation of the annual meeting is an opportunity to engage with members and prospects and learn more about them and their needs. Planners and evaluators need to look at it from a strategic standpoint to gain more insight and inform their organizational strategy. By asking the right questions, there is an invaluable opportunity to... Read more »

kchopson

Craft Hotel Contracts to Reduce Attrition

Perhaps the heart of good meeting planning is the ability to write contracts that cover all potential outcomes of an event. Of all these outcomes, perhaps none is more important than avoiding being hit with attrition fees by the host hotel. As all planners know, these fees can be very costly and, in many cases, can be avoided with a tight contract. Recently I had the pleasure of attending an exciting (!) lecture on Hotel Contracts lead by attorney John S. Foster from Atlanta. The event was put on by the PCMA Chesapeake Chapter and was hosted at the brand... Read more »