

QR codes have become one of the hottest marketing tools around. Because of the emergence of the smartphone and free, easy to use scanning apps, QR codes can now be found everywhere from online sites to stickers to tattoos(!) to lampposts. Popular smartphone readers such as Red Laser, ScanLife and ShopSavvy make it easy to scan the codes with your phone camera. For the vast majority of cases, scanning a QR code with a smartphone will result in a website appearing in your default mobile browser. However, QR codes can be created to serve other purposes. For example, scanning the... Read more »