Without a doubt, badges are one of the most important pieces of paper at a conference. When set up properly, they can convey a lot of information in a relativey small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below.
1. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make it easy for your attendees to meet new people—this is what events are all about!
2. Include a “First Name for Badge” or “Nickname for Badge” field in your registration form. Often, people prefer to be addressed by their nickname, but won’t enter it as their “First Name” when filling out a registration form. Give your registrants the option to display their preferred name on their badge and save them from having to tell everyone they meet.
3. Add the registrant’s city and state or company name to the badge. This is useful information for starting conversations and establishing connections. It will also be a helpful way for attendees to differentiate who they meet—especially if their new acquaintance has a common first name!
4. Images should enhance and not detract from the badge. The badge should be about the attendee; try to avoid filling it with logos and graphics. A cluttered badge makes it difficult to pick out the pertinent information.
5. Consider adding a barcode or QR code to the badge. Barcodes and QR codes can be used to quickly and conveniently sign registrants in when they attend sessions and events. You’ll be able to cut down on time and paper by eliminating sign-in sheets.