Posts Tagged: attendees

kchopson

How Tracking Your Live and Virtual Conference Attendees Can Help Your Bottom Line

Posted by & filed under Event Marketing, Event Rebels Blog, Meetings Technology, Online Registration - Keys to Success, QR Codes, Trade Show, Virtual Events, What's New.

Conference Attendees

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees. Know the difference between Attendance... Read more »

kchopson

Questions to ask your Event Management Software Provider for your Hybrid Conference and Trade Show

Posted by & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Virtual Events, What's New.

Trade Show Exhibitors

It is an understatement to say that event planners have been in quite a whirlwind since early 2020. Having mastered face-to-face events, planners had to quickly learn and properly implement 100% virtual conferences. Now as the pandemic is easing, there is now another transition to hybrid events. This change not only results in another steep learning curve, but it also requires a reworking of the particular technologies that should be deployed for a hybrid event. What is a Hybrid Event?What is a Hybrid event? It is not just streaming live feeds from F2F or posting recordings as was done in... Read more »

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

Posted by & filed under Email - How to Use Effectively, Event Marketing, Event Rebels Blog, Meetings Technology, What's New.

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

Posted by & filed under Event Rebels Blog, Meetings Technology, Online Registration - Keys to Success, What's New.

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

Posted by & filed under Email - How to Use Effectively, Event Marketing, Event Rebels Blog, Meetings Technology, What's New.

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »

kchopson

How to Use Registration Data to Boost Conference Attendance

Posted by & filed under Data Analysis, Event Rebels Blog, Meetings, Meetings Technology, Online Registration - Keys to Success, What's New.

Reports

Did you know that your registration database of past meetings can be a goldmine of information that can increase your marketing efficiency and boost attendance at your next conference? If you have been using great online registration software to record your attendee data, you may have the keys to catapulting your registration numbers to the next level. Here are some ways you can use your registration data to reach your goals.Week over Week reports. It is common practice to see how your show is trending compared to previous years. Week over Week reports comparing factors like total registrations and revenue... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

Posted by & filed under Event Marketing, Event Rebels Blog, Meetings Technology, Online Registration - Keys to Success, QR Codes, Trade Show, What's New.

Conference Attendees

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees. Know the difference between Attendance... Read more »

Mobile Monday: Attendees as Participants

Posted by & filed under Event Networking, Event Rebels Blog, Meetings Technology, Social Media, Uncategorized.

Event Rebels Mobile Monday

As we continue to explore new engagement offerings for our attendees, it’s important to begin making a distinction between what an attendee and a participant is. While attendees in the past may have had a passive role at an event or conference, participants want to be involved and they consider themselves stakeholders. Crowdsourcing is a buzzword that is thrown around often when discussing participants in the event and meeting process. It will be interesting to see when an industry association like PCMA or MPI is willing to take the bullet and attempt a crowdsourced conference. The combination of social media and... Read more »

kchopson

Seven Hot Meeting Technologies to Watch in 2014

Posted by & filed under Event Rebels Blog, Meetings Technology, Uncategorized.

hot

The meetings industry is riding the wave of many exciting technology trends. Here are seven to watch – be ready to make them part of your meeting! Mobile Mobile is the dominant technology of the moment. For planners, the most important application is the meeting app. At a minimum, these apps need to be the go-to place for the show’s schedule, the individual’s itinerary and maps. Apps are also taking on many other duties: social networking, exhibitor/sponsor guides, speaker directories, audience response systems, surveys, and replacing traditional hardware like those used for lead retrieval. Responsive Web Sites An individual may... Read more »

lbradford

Three Reasons You Should Start Text Messaging Your Attendees

Posted by & filed under Event Rebels Blog, What's New.

1.Text messages have a high open rate Text messages are simply read more often than e-mail messages. According to a Nielsen study, 97% of text messages are read within 15 minutes of being sent. Even the most successful e-mail marketing campaigns fall far short of this number. A Silverpop study reports that the top email marketing campaigns have an open rate of around 35.7%. For the average email campaign, the open rate is only 19.7%. If you have an important message to deliver to your attendees, send it through a text message. It’s much more likely to be read. 2.Text... Read more »