Posts Tagged: beacons

kchopson

Mobile Event Apps – Communication and Engagement Are Your Keys to Success

Mobile Apps Android

What mobile event app should you use? The American Express 2018 Global Meetings Forecast has some interesting insights into this decision. The study had one planner stating that there is still some reluctance to use event apps because of the overwhelming number of choices. So this leads to another question – what uses of a mobile event app can best benefit the organization and the attendees? According to the American Express Forecast, the two most compelling reasons are communication and engagement. In the questionnaire, improving communications seems to fall into two camps: relaying day-to-day information to the event participants; and... Read more »

kchopson

How Verifying Your Conference Attendees Can Help Your Bottom Line

Conference Attendees

In the mad rush to get ready for a conference, it is easy to ignore one of the most important metrics of show – namely, who actually attended. Planners often overlook this metric because the registration revenue is already in the bank so, in their overworked mind, it is not particularly important knowing who actually showed up. This is a major mistake because knowing your attendees from your no-shows is very important for your planning, marketing and bottom line. There are two things you should take into account when getting ready to verify your attendees. Know the difference between Attendance... Read more »

kchopson

How Beacons Can Help You Understand Your Trade Show

Beacon

One of the hot trends of 2015 is the use of Beacons at meetings and trade shows that work with your mobile attendee app. Beacons are small wireless transmitters that interact with the latest releases of Apple iOS and Android devices. They use BLE technology – also known as Bluetooth low-energy or Bluetooth Smart. The most important thing to know is that the devices are aimed at noticing when your smart phone/wireless device enters the perimeter of an area, such as a store or a trade show. Your phone needs to have the appropriate app installed, and probably should be... Read more »