Posts Tagged: Conference Registration

kchopson

Why Your Next Conference should be a Virtual Conference

ERVirtual Conference Schedule

The Coronavirus pandemic has caused havoc to the meetings and conference industry around the world with countless events postponed or cancelled. It will take a long time for face-to-face meetings to return with the vigor that they had prior to 2020. Furthermore, many trends that were happening before the crisis have been profoundly moved into fast forward. The path forward for the meetings industry is to face the new realities. In particular, the “way things have always been done” is on the way out and new paradigms are moving in. Let’s look at the old and new ways of doing... Read more »

kchopson

Why Your Online Conference Registration Form Should Look Like Your Web Site

Dollar Sign Skeleton Key

It happens all too often. An organization creates a beautiful web site for their conference or trade show, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »