

Most people associate “abandoned carts” with e-commerce sites like Amazon or Walmart.com. But did you know that online conference registration sites often have their own “abandoned” cart issues? Since online registrations are usually not “carts” per se, it is best to think of the problem as an abandoned online registration form. But the results are the same – someone started the process of purchasing but stopped before the process was completed. For a conference, the abandonment problem can be described as when a person started a registration form but left before the process was complete. While it is well known... Read more »