So you’ve generated a bunch of great leads at your trade show and you have started the process of nurturing your leads. Part of this process is accomplished with good email marketing content. So how can you generate quality content so your lead does not click on the “unsubscribe” button? What are you trying to accomplish? Your Email should have a single focused goal, such as asking for a demonstration or downloading a white paper. If you have more than one goal, you will probably have content that is too long or will lose the interest of the reader. Your... Read more »
