Posts Tagged: email articles

kchopson

13 Ways to Get Attendees to use Your Mobile Event App – Infographic

Posted by & filed under Event Rebels Blog, Mobile Event Apps, What's New.

13 Ways to Get Attendees to use Your Mobile Event App

So, you’ve created a great mobile event app packed with useful features—but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your mobile event app. Pre-Promote. Event, app, product, media moment—none of these things reach peak engagement without promotion. To get as many people as possible interested in your mobile event app, it’s best to start promoting as early as possible. A year out is probably the earliest you’ll want to start building hype,... Read more »

kchopson

Why your Beautiful Email may not be attractive everywhere

Posted by & filed under Email - How to Use Effectively, Event Marketing, Event Rebels Blog, Mobile Event Apps, What's New.

EMail

You just spent hours creating a beautiful Email with an important message. When you test sent the message to your Email client program, like Gmail or Microsoft Outlook, everything looks fantastic. Yet shortly after you send out the Email blast, people contact you complaining that it was hard to read. What happened? The key to understanding this problem is noting that the HTML that is behind your Email is not rendered the same on different Email clients. The main reason for this is the viewing of Emails is a different experience than browsing a website. For example, Email clients need... Read more »

kchopson

Why Strong Email Campaigns Increase Conference and Trade Show Sales

Posted by & filed under Email - How to Use Effectively, Event Marketing, Event Rebels Blog, Meetings Technology, What's New.

After launching a trade show or conference, your next goal becomes increasing registrations and sales. Here’s a secret: To maximize your success, you need the right mix of event management technology. For starters, both a user-friendly online registration platform and a trade show exhibitor management tool ensure your show starts on the right foot. But beyond that, there’s one tool that’s missing from the event technology mix – an email marketing solution. Email is one of the most popular marketing channels in the U.S. – used by more than 42% of marketers, according to data from Statista. That means there’s... Read more »

kchopson

How to get started with Conference Management Software: Part Eight – Powerful Registration Reporting

Posted by & filed under Event Rebels Blog, Meetings Technology, Online Registration - Keys to Success, What's New.

In this series we have been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. One of the key advantages of using first rate online registration software is that you can collect critical data about your attendees. However, if you cannot manipulate the information in the manner you need, your online registration system may be creating a bunch of hidden costs by not giving you functionality that high end platforms provide. Here are some reporting features your online registration software should have. Most importantly, you need to be able to export... Read more »

kchopson

How to get started with Conference Management Software: Part Six – Successful Event Email Marketing

Posted by & filed under Email - How to Use Effectively, Event Marketing, Event Rebels Blog, Meetings Technology, What's New.

This series has been reviewing how event technology can be employed at various points in the lifecycle of an association’s annual conference. After you have opened online registration and your online trade show sales, you can now start using event technology to drive revenue. In particular, targeted Email communications still remains one of the best ways to get companies and individuals to sign up for your conference. Event technology can help you communicate with potential attendees in a number of different ways: Scheduled Email Campaigns. Great event management software will let you plan out your marketing campaigns in advance through... Read more »

kchopson

Ten Signs That You Are Using Sub-Standard Online Registration Software

Posted by & filed under Credit Cards, Event Rebels Blog, Online Registration - Keys to Success, What's New.

Have you heard of someone who bought an online registration software package that promised to deliver an attractive form and save time, only to find these expectations were not met? Did they get a lot of complaints from registrants? Was the software so limited that the planner had to spend long, late hours creating spreadsheets to manage tasks the software could not handle? Fortunately, there are some tell-tale signs that an online registration package is sub-standard. If you look for these during the evaluation process, you can be spared the pain of the unfortunate planner.Online registration form looks like a... Read more »

kchopson

How to Find Great Abstract Peer Review Software for Your Conference

Posted by & filed under Event Rebels Blog, Meetings Technology, Speakers, What's New.

Papers Falling

There are few aspects of speaker management that can be more painful than the process of conducting a peer review from an open Call for Papers. If the review is conducted in the classical way, the planners will find themselves buried in a bewildering collection of PDFs, Word docs and spreadsheets. Hours upon hours can be spent communicating with the review team, collating information and somehow trying to make sense of it all. In between all of this manual work is the need to give proper consideration to all the submissions and being fair in the final judgments of which... Read more »

kchopson

Tech Tuesday: How to Streamline your Call for Papers Review Process

Posted by & filed under Event Rebels Blog, Meetings Technology, Speakers, What's New.

Event Rebels Tech Tuesday

There are few aspects of speaker management that can be more painful than the process of reviewing submissions from an open Call for Papers. If the review is conducted in the classical way, the planners will find themselves buried in a bewildering collection of PDFs, Word docs and spreadsheets. Hours upon hours can be spent communicating with the review team, collating information and somehow trying to make sense of it all. In between all of this manual work is the need to give proper consideration to all the submissions and being fair in the final judgments of which presentation is... Read more »

kchopson

Tech Tuesday: Email versus Messaging and Your Mobile Event Apps

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, Mobile Event Apps, Social Media, What's New.

Event Rebels Tech Tuesday

As you plow your way through your fat Email inbox, you might think that all the time you spend in Email is not so unusual. After all, Email is the main way we communicate these days, isn’t it? While Email is still the number one way of digital business communication, messaging is now the method of choice for 30-40 percent of the population, especially young people. When we talk about messaging, we usually think about text messages. However, communicating through social media (Facebook, Twitter…) or dedicated messaging apps like WhatsApp have also become very popular. So why is messaging on... Read more »

kchopson

Increase Your Workshop Survey Response Rates

Posted by & filed under Event Rebels Blog, Mobile Event Apps, Online Registration - Keys to Success, Surveys, What's New.

Event Rebels Tech Tuesday

There are few ways to better determine how your audience feels about your workshop than a survey. Until recently, most workshop questionnaires were conducted by having a stack of paper surveys placed on a table at the back of the room. If the planners were lucky, a few people would grab a piece of paper and turn it in before the conference was over. However, most attendees ignored the survey because they were in a rush to get to the next event, or didn’t want to hassle with finding a pen and a hard surface to complete the survey. For... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

Posted by & filed under Event Networking, Event Rebels Blog, Meetings Technology, Resources Lead Retrieval, Trade Show, What's New.

handshake

We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »

kchopson

How to Find Out If Your Email is Spammy

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

Spam

You probably send out Email blasts all the time with high deliverable rates, especially if you use a reliable Email management service. However, once in a while you find out that your messages are getting disproportionately stopped by spam filters. Why this is happening is a mystery because you are not doing anything you have not done before. Or are you? Spam filters often use a weighting system to determine if an Email is legitimate or not. If the weight falls below a certain threshold the filter flags the message as spam and it is not delivered to the intended... Read more »

kchopson

How Online Trade Show Floor Map and Exhibitor Management Software Can Improve Your Show

Posted by & filed under Event Rebels Blog, Meetings Technology, Resources Trade Show, Sponsorships, Trade Show, What's New.

Trade Show

Did you know there is an easy way to drive trade show revenue, dramatically cut labor and paper costs, while at the same time marketing your exhibitors to your attendees? This great technology uses an interactive trade show floor map to achieve all these amazing results. Here are some of the features of such software. For the Exhibitor   The software produces a floor map of your show online with all the tables and booths.   For booths that are available for purchase, exhibitors can simply click on the booth and buy on the spot.   Anybody can see the... Read more »

lbradford

How to Plan an Email Marketing Campaign for Your Event

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

The average email subscriber receives 416 commercial emails per month. While open rates vary by industry and organization type, it is safe to assume that not all of these emails are read. What happens to the emails deemed not worth reading? According to research by ExactTarget, when subscribers receive emails that don’t meet their interests, 67% will unsubscribe, 17% will delete the email, 8% will mark the email as spam, 6% will ignore the email, and 2% will set up a filter for future emails. If you do not want the messages about your event to get lost in the... Read more »

kchopson

Why Email Open Rates are Unreliable

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

Email marketers love to measure the effectiveness of their campaigns. From unique Emails sent to bounce-backs to click-thrus, metrics form the backbone of evaluating the success of your marketing campaign. One metric, generally considered to be very important, but actually is extremely suspect, is the metric called “Open Rate.” The rate’s goal is to track how many people opened your Email. Why it is important is obvious. Opening your Email is like opening a letter. It indicates that some or part of the message will be read and points that the reader is at least somewhat interested in what you... Read more »

kchopson

How to Safely Surf the Internet

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, Internet Security, What's New.

Internet

Have you ever typed in an Internet link (called “URL”) you read in a magazine, ad or Email and then suddenly end up at a totally inappropriate web site? Even worse, did that site give your computer a virus which you spent an entire day fixing? I personally mistyped the URL of a web company I know very well and ended up at a site that attacked my computer. Love it or not, but surfing the web can be dangerous not only to your computer, but even to your pocketbook. Here are some basic steps you can take to make... Read more »

kchopson

Use Images In Email to Increase Online Registration!

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

Email marketing is still one of the best ways to encourage people to register online for your conference or event. When used properly images can greatly complement your message and improve the success of your effort. However, when used incorrectly an image can actually destroy your hard work! Still, images sell and they can improve your registration conversion rates. It’s important to remember that today’s Internet readers scan and are very visual. A good image can be the difference between someone reading your Email or throwing it in the trash. If you follow some good practices, you are more likely... Read more »

kchopson

Write a Great Email Subject Line

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

Looking for help with email? If your planning a trade show or conference don’t miss out on an outstanding email marketing tool that will make your show that much better.  We have spent a lot of time doing and helping with email marketing. Don’t overlook these simple things that will help your open rates significantly. Most composers of Email focus all their energy on writing an exciting message that will grab the attention of the reader.After the text is written, the writer develops the subject line in a matter of seconds and then sends the Email off to the awaiting... Read more »

kchopson

Afraid to use Internet Technology for Your Meeting?

Posted by & filed under Event Rebels Blog, Internet Security, What's New.

Internet

Do you want to use the Internet to improve and simplify your meeting planning but someone in your office (maybe your boss) thinks the Internet is too dangerous? Perhaps you live in the world of spreadsheets and that has always worked.  Maybe attendance is down and your budget is getting tighter every year, but any change seems overwhelming. If you fit any of the previous profiles, then you should know that the Internet is not dangerous! Furthermore, if used properly, Internet software will save you time, money and increase revenue and attendance.  Here are some misconceptions that cause meeting planners... Read more »

kchopson

Four Huge Email Marketing Mistakes

Posted by & filed under Email - How to Use Effectively, Event Rebels Blog, What's New.

In you are reading this article, your organization probably communicates with its members, followers and interested parties via Email. (We will call them subscribers for the purposes of this article.) If not find out what you need to do to plan an effective email marketing campaign.  While social media is starting to overtake Email as the most effective way to communicate, Email has the advantage of being around for a long time. Consequently, many organizations (hopefully yours) have built up large and relatively accurate Email lists.  Email is still the best method for high access communication with your subscribers. Regardless... Read more »

kchopson

Make it Easy for Exhibitors to Give You Money

Posted by & filed under Event Rebels Blog, Resources Trade Show, What's New.

Online Credit Card

If you are doing exhibitor management the old fashioned way then you are spending a lot of time faxing or mailing or processing paper forms sent to and from your exhibitors. You probably have huge spreadsheets of information. Likewise, you prospective exhibitor probably has a special “folder” of all the paper that’s been passed and forth, which has consumed a great deal of the exhibitor’s and your time. Furthermore, the money the exhibitor can be sending you is slowed down with mailings and manual credit card processing. Do you want to cut out this paperwork and receive revenue from your... Read more »