Posts Tagged: Engagement

kchopson

Mobile Event Apps – Communication and Engagement Are Your Keys to Success

Mobile Apps Android

What mobile event app should you use? The American Express 2018 Global Meetings Forecast has some interesting insights into this decision. The study had one planner stating that there is still some reluctance to use event apps because of the overwhelming number of choices. So this leads to another question – what uses of a mobile event app can best benefit the organization and the attendees? According to the American Express Forecast, the two most compelling reasons are communication and engagement. In the questionnaire, improving communications seems to fall into two camps: relaying day-to-day information to the event participants; and... Read more »

Recognizing Your Event’s Influencer Network

Event Rebels: Recognizing Event Influencer Network

Your event is a representation of your brand. Whether you’re an association, corporation, or non-profit, the way you interact with your stakeholders and members is through your live events. Influencers are everywhere, and they are talking about your brand. When your social media managers (if you have them), are talking about “influencers”, they are really talking in terms of the valuable relationships your brand has on social media. Influence can be broken down into three pillars: Relevance, Reach, and Resonance. Relevance: The creation of content that is relevant to your brand, or relevant to a topic that’s important to your brand.... Read more »

lbradford

Which Social Media Platforms are Right for Your Event?

Take a look at six popular social media networks and see which are the most effective for your event’s message. Social media platforms are a powerful resource for any event planner. From marketing your event to communicating in real time with attendees, social media provides endless opportunities for interaction.  However, with hundreds of social media platforms on the internet, how do you know which to choose? Each social network comes with different capabilities and a unique set of users. It’s crucial to focus your time and effort only on the social media platforms that will work best for your event.... Read more »