



Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »