


You’ve probably heard the complaints from exhibitors about lead retrieval units. They’re expensive, difficult to operate and create a data bottleneck, as it can take days after a show to receive all those leads. By that time, a hot lead has turned cold! In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year. How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never... Read more »