Posts Tagged: lead retrieval

kchopson

25 Reasons Why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You’ve probably heard the complaints from exhibitors about lead retrieval units. They’re expensive, difficult to operate and create a data bottleneck, as it can take days after a show to receive all those leads. By that time, a hot lead has turned cold! In other words, a clunky lead retrieval unit can kill exhibitors’ ROI at your show. And since that’s a key indicator of your show’s success in exhibitors’ eyes, that can affect the growth of your trade show or convention year-over-year. How can you help exhibitors improve ROI? Considering an estimated 80% of trade show leads are never... Read more »

kchopson

17 Reasons why a Lead Retrieval App is Better for Your Show

Lead Retrieval App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. In contrast to inexpensive and easy-to-use lead retrieval apps, the old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is... Read more »

kchopson

Trade Show Lead Retrieval App for Apple & Android Phones and Tablets!

http://www.eventrebels.com

EventRebels is continuing to improve ERLead, a lead retrieval app designed to allow exhibitors and sponsors the ability to scan leads directly with their iPhone or Android smartphone, at a fraction of the cost of traditional lead retrieval hardware rental. Using QR code and smartphone technology, ERLead provides an integrated solution for exhibitors’ lead retrieval app needs. Attendee badges include a QR code that allows exhibitors to scan and access only the contact information that the meeting planner wants to share. No Hardware Onsite! Free downloadable app works on Apple and Android smartphones and tablets. The solution provides significant savings... Read more »

kchopson

Bringing Your Event and Marketing Data Together

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

Mobile Savings: Time, Money, & The Environment

The primary reason mobile apps are hot right now are simply the ease of use. The phone is almost always in your hand, so all you need to do is look at it and touch! But mobile apps for events are event hotter because they are wins for everybody – the attendee, the exhibitors and the show organizers. The only losers may be the printing companies. Why are mobile apps for events such big wins? It’s simple – they save time and money, while saving the environment, all at the same time. Here is a look at three types of... Read more »

kchopson

Mobile App Lead Retrieval is Better for Your Show

Lead Retrieval Tradeshow App

You have probably heard frequent complaints from your exhibitors about how expensive it is to rent lead retrieval units for your show. The old fashioned way of doing lead retrieval is cumbersome for many reasons: The lead retrieval units are expensive! Some of the reasons for these high costs are described below. Buying the old-fashioned units is typically done in an old-fashioned way, such as faxing or emailing a form with a credit card. By the way, this is also a violation of good credit card security practices. The hardware is proprietary, so it is difficult to explain what the... Read more »

kchopson

Video: Using QR Codes to Improve Your Meeting

Earlier this week, EventRebels President K.C. Hopson spoke to the award-winning Georgia Peach Chapter of SGMP on how to improve your meeting with QR codes. Here is a recording of the popular presentation. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.  

kchopson

Trade Show Lead Nurturing Best Practices

Sales Funnel

In a recent article, we talked about how to develop quality leads at a trade show using a number of best practices. These practices included proper planning, good sales techniques, and tools like lead retrieval. But once you’ve got a hot lead, what’s the next step? Read on to discover the trade show lead nurturing best practices savvy sales teams are using right now to convert those leads into new business relationships. What is Lead Nurturing? It’s not enough to simply get good leads at the show, you need to be able to turn those leads into a sale. That... Read more »

kchopson

Making Great Connections at Conferences and Trade Shows

handshake

We all know that exhibiting at a trade show can be expensive. Therefore it is imperative that you implement good trade show practices so you do not waste the opportunity of bringing a bunch of qualified leads back to your office. Here are some critical things you should do to guarantee that your appearance is a success. Plan Early and Set Goals As soon as you decide to participate in the show you need to start thinking about how to make your appearance effective. The main thing is to figure out the types of attendees that are going to the... Read more »