Posts Tagged: mobile event apps

kchopson

Four Easy Sponsorships for your Mobile Event App

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Not only does the mobile event app make it easier for your attendees to navigate and engage with your meeting, it provides you a new channel for sponsorship revenue. Because almost everything in the mobile app can be tracked, you can provide great data to your sponsors. This data can a strong case for the ROI on their investment. The opportunities for mobile app sponsorships are many – here are four great possibilities. 1. Home Page Sponsorship The home page is the first page the attendee sees when the app has finished loading – it is the gateway to the... Read more »

kchopson

Mobile Event Apps – Communication and Engagement Are Your Keys to Success

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What mobile event app should you use? The American Express 2018 Global Meetings Forecast has some interesting insights into this decision. The study had one planner stating that there is still some reluctance to use event apps because of the overwhelming number of choices. So this leads to another question – what uses of a mobile event app can best benefit the organization and the attendees? According to the American Express Forecast, the two most compelling reasons are communication and engagement. In the questionnaire, improving communications seems to fall into two camps: relaying day-to-day information to the event participants; and... Read more »