Posts Tagged: Online Registration

kchopson

How to Use Your Online Registration to Make Your Conference Program a Success

Crowded Room

Ever plan a conference where some rooms are overflowing while other rooms sit mostly empty? Did you ever have to face angry attendees that were turned away from a highly anticipated presentation because the session could not sit another person? Planners know that the latter case can seriously “ding” your overall conference survey scores because people do not forget the sessions they were forced to miss. Fortunately, you can use your online registration form to solve many of these problems. By letting attendees build their itinerary at the time of sign up, you can get an accurate picture of what... Read more »

kchopson

Conducting Surveys Using an Online Registration Form

It is well known the getting a high response rate from surveys is difficult. One way to get around this is to place questions that are important to you on forms that people will need to fill out. One such place is your membership form. Another area is the online registration form. The registration form is a great place to get answers for critical data such as demographics. The registrant will already be entering personal information, so asking additional personal information in this area will already seem somewhat natural. Here are some tips to get the data you need on... Read more »

kchopson

Create a Superior Event Badge

Do you want to get your event off to a fast start with a great badge? When set up properly, badges can convey a lot of information in a relatively small amount of space. They can be crucial for networking and gaining access to sessions and events. Take care to create badges that work; review our list of tips and tricks for crafting the perfect conference badge below. Names should be printed in a large, sans-serif font, with first and last names on separate lines. Attendees should be able to glance at a badge and immediately locate the name. Make... Read more »

kchopson

A Better Way to Manage Conference Certifications

Have you seen this way of tracking CEUs at a conference before? The first step is to print out sign in sheets, possibly pre-populated with attendee names. The next step is throughout the conference placing the sheets in the appropriate rooms before the workshop and then picking them up after each session. After the show the show organizers get to back to the office and collate the signatures with the registration, membership, and CEU systems. This should only take a few days if you are lucky. Finally, you have to pull this data together and somehow get the certificates to... Read more »

kchopson

How to Increase Membership with your Meeting’s Online Registration Form

Most organizations treat the process of increasing membership and meeting registration numbers as two totally different processes. This is unfortunate because, with the correct software, you can easily drive membership purchases as part of your normal online registration process for your meetings. If you are interested in a simple way to boost your membership, here are a few things your registration system should be able to handle. Are you able to upload your membership list to your online registration software? This list should include all pertinent contact information as well as any other data you need. Do you attempt to... Read more »

kchopson

How to Promote your Meeting with LinkedIn

LinkedIn is now the premier social media web site for business. If your conference is targeting professionals in business, education and government, LinkedIn is not to be ignored, although they have discontinued the app for creating events. There are still many great ways for your meeting to be promoted on LinkedIn. Post updates on your personal and organization page that link to your online registration form. Use headline terminology, such as registration for your conference “is now open!” Post status updates about meeting news such as speaker updates, the venue, and so forth. Have a LinkedIn icon on your online... Read more »

kchopson

Why Your Online Registration Form Should Look Like Your Web Site

It happens all too often. An organization creates a beautiful web site for their conference or special event, only to have their brand obscured by an online registration form that looks like a cheap invitation. Apparently someone thought that the idea of a consistent marketing message ends at the time of registration. This, of course, is a big mistake. Here is why: It breaks the fundamental rule of a consistent marketing message. The site builds up the notion that you are going to have a great conference, but the registration form has the appearance of a second-rate operation. Your brand... Read more »

kchopson

Why Email Open Rates are Unreliable

Email marketers love to measure the effectiveness of their campaigns. From unique Emails sent to bounce-backs to click-thrus, metrics form the backbone of evaluating the success of your marketing campaign. One metric, generally considered to be very important, but actually is extremely suspect, is the metric called “Open Rate.” The rate’s goal is to track how many people opened your Email. Why it is important is obvious. Opening your Email is like opening a letter. It indicates that some or part of the message will be read and points that the reader is at least somewhat interested in what you... Read more »