Posts Tagged: push notifications

kchopson

Mobile Event Apps – Communication and Engagement Are Your Keys to Success

Mobile Apps Android

What mobile event app should you use? The American Express 2018 Global Meetings Forecast has some interesting insights into this decision. The study had one planner stating that there is still some reluctance to use event apps because of the overwhelming number of choices. So this leads to another question – what uses of a mobile event app can best benefit the organization and the attendees? According to the American Express Forecast, the two most compelling reasons are communication and engagement. In the questionnaire, improving communications seems to fall into two camps: relaying day-to-day information to the event participants; and... Read more »