
In our last posting we continued our review of the right technology for your conference registration software. We mentioned that a full conference registration package should have all of these elements (where applicable): • Online Registration with Conditional Logic • Flexible Pricing and Discounting • Membership database links • Self-Service registration • Transaction Based Accounting • Exhibitor Management • E-Marketing • Real-time Custom Reports • Onsite Registration • Post-conference surveys We will now look at how e-marketing allows you to take your data and increase your attendances and participation in your conferences.