Posts Tagged: social media

13 Ways to Get Attendees to use Your Mobile Event App – Infographic

Posted December 30th, 2019 by K.C. Hopson & filed under Event Rebels Blog, Mobile Event Apps, What's New.

So, you’ve created a great mobile event app packed with useful features—but the number of times the app has been downloaded is disappointingly low. What do you do to increase the rate of usage? Here are some useful tips to get more attendees to download and use your mobile event app. Pre-Promote. Event, app, product, media moment—none of these things reach peak engagement without promotion. To get as many people as possible interested in your mobile event app, it’s best to start promoting as early as possible. A year out is probably the earliest you’ll want to start building hype,... Read more »

Using Twitter to Promote Your Conference Year Round

Posted July 15th, 2019 by K.C. Hopson & filed under Event Rebels Blog, Uncategorized.

It goes without saying: You’re probably using Twitter to promote your conference. Conference and trade show organizers have long embraced the social media platform, which makes sense. Twitter is used by nearly 40% of Americans, and millions of young professionals – that attend lots of trade shows and conferences – use the platform every day. In other words, if you’re not promoting your conference on Twitter, you’re missing a massive opportunity to connect with and engage potential guests. Convinced you should be tweeting up a storm to promote your event? Well, to be successful on Twitter, you have to have... Read more »

You Need a Curator for your Event #Hashtag!

Posted February 22nd, 2018 by K.C. Hopson & filed under Branding, Event Rebels Blog, Social Media, What's New.

It is quite likely that social media is a key component of your event marketing plan. To effectively use social media you must be aware that the #hashtag is a a cornerstone of your event’s brand. If you have carefully considered all the elements that go into creating a great hashtag then your social media marketing for your event is off to a great start. Social media is also a big part of your onsite experience. If you can get your attendees to tweet and post photos about your event, you can create a sense of Fear of Missing Out... Read more »

What do your Attendees Think?

Posted January 31st, 2018 by K.C. Hopson & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Onsite, Resources Trade Show, Speakers, Surveys, Trade Show, What's New.

Have you ever been frustrated by the difficulty of getting accurate feedback from your conference attendees? Surveys, of course, are still the most popular and robust way to see how your attendees think about your show, but they can suffer from poor response rates. Fortunately, the rise of social media and mobile technologies give you more options than ever to capture the pulse of your attendees. Here are some options you may want to consider:Better Surveys. Despite its problems, surveys are still the best way to get feedback. There are many ways for you to improve surveys. The first big... Read more »

Bringing Your Event and Marketing Data Together

Posted August 2nd, 2017 by K.C. Hopson & filed under Data Analysis, Event Apps, Event Rebels Blog, Meetings Technology, QR Codes, What's New.

Until recent years, there has been a one-way relationship between marketers and event planners. Namely, the marketing department would do their work to promote an event, but little help traveled back from the event planners back to the marketing team. Much event data, especially the onsite experience, was considered a black hole of information with little to glean for future marketing efforts. Fortunately, the rise of great event technology and mobile event apps are now providing a rich set of data that can be used to better promote events as well as providing valuable information to the marketing department on... Read more »

Organizations on Twitter that Meeting Professionals Need to Follow

Posted March 1st, 2017 by K.C. Hopson & filed under Event Rebels Blog, Social Media, What's New.

Twitter has positioned itself as the social media place to go for meetings and events. Last time we looked at a number of the top meeting professionals you should follow. In addition, many of the industry’s top organizations and media companies have also latched on to Twitter as a great place to deliver their message. These companies have proven that if you follow them, they will keep you on top of the breaking trends. @BizBash BizBash is the place to go to get cool ideas for your events. @EventMB The Event Manager Blog is a standard of event industry news.... Read more »

5+ Meeting Pros on Twitter You Need to Follow

Posted February 13th, 2017 by K.C. Hopson & filed under Event Rebels Blog, Social Media, What's New.

Twitter has positioned itself as the social media place to go for meetings and events. The industry’s thought leaders have latched on to Twitter as a great place to deliver their message. The Twitter accounts we describe here represent some of these leaders. You should follow these folks to stay on top of the breaking trends. @corbinball No one tops Corbin Ball when it comes to meetings technology. Look for his feed to find every which way technology can impact meetings. @jeffhurt Jeff Hurt is the leading blogger for Velvet Chainsaw’s popular site. Jeff writes about all things meetings, non-profits,... Read more »

Ten Ways to Use Facebook Live & Periscope Streaming Apps for Your Conference

Posted September 13th, 2016 by K.C. Hopson & filed under Event Marketing, Event Rebels Blog, Meetings Technology, Social Media, What's New.

Live streaming apps have quickly been recognized as a terrific way to extend your meeting’s brand beyond in-person attendees. Twitter’s Periscope was the first to show the possibilities of live streaming events. However, the arrival of Facebook Live offers a chance to expand your show’s reach to Facebook’s giant ecosystem of over a billion users. The good news is you do not need to pick just one of these apps – you can use both! Since these free apps are a particularly good way to reduce expensive A/V costs, they will be particularly attractive to smaller meetings. Here are some... Read more »

Use FOMO to Promote Your Conference!

Posted August 16th, 2016 by K.C. Hopson & filed under Event Marketing, Event Rebels Blog, Social Media, What's New.

Have you ever experienced FOMO, aka the Fear of Missing Out? You may have gone through FOMO if your peers are about to have a great experience – and you may not be there. In fact, some studies have shown that millennials, in particular, are susceptible to FOMO. Largely as a result of social media, FOMO has become a widely discussed phenomenon. FOMO is not just about having fun. Fear of being left behind professionally by missing a great conference, for example, can have the same effect. The funny thing is that high quality face-to-face meetings, rather than being hurt... Read more »

Stream At Your Own Peril, Part Two

Posted July 6th, 2016 by K.C. Hopson & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Social Media, What's New.

This is part two of an article that originally appeared as the lead story for The Meeting Professional June 2016 issue. Click here to go to Part One Everything is About Communication The key to avoiding and surviving such lawsuits is to make the intentions of the conference clear. “My best advice is to alert all parties concerned that a live streaming app like Periscope is being used, where and when,” says Tyra Hilliard. “Disclose it in speaker and entertainment contracts and get permissions as needed. Disclose it in registration materials and ask registrants for permission to use their images.... Read more »

How New Twitter Changes Can Help Your Event Marketing

Posted June 20th, 2016 by K.C. Hopson & filed under Event Marketing, Event Rebels Blog, Onsite, Social Media, What's New.

Of all the social media channels, Twitter is one that is best suited for reporting live happenings and news-worthy items. In fact, breaking television newscasts often consist of journalists reading the Twitter feed on their phone. Because of this ability of Twitter to function as a news feed, the social media product has become a channel of choice for events. Many meetings now feature live social media posts, often tied to the event’s mobile app and social wall. Besides being a key part of the onsite portion of an event, Twitter is now a major part of the pre-marketing of... Read more »

Stream At Your Own Peril, Part One

Posted June 15th, 2016 by K.C. Hopson & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Social Media, What's New.

After entering the social media world in 2015, live streaming apps quickly captured the attention of the general public. More than just real-time video, these apps offer all the interactive elements of social media, including comments, likes and hashtags. The early success of its first entrants Meerkat and Twitter’s Periscope pulled social media goliath Facebook into the fray. With the launch of its Facebook Live feature the reach of live streaming video immediately expanded to hundreds of millions viewers, promising to unleash yet another communications evolution. The impact on the meeting and convention industry has been equally as swift, and... Read more »

4 Best Practices for Creating Social Media Content For Your Conference

Posted October 6th, 2015 by eventreb & filed under Event Design, Event Rebels Blog, Social Media, Uncategorized.

Last week I shared the importance of creating a social media listening model. Now that you’re listening to what is going on during your conference, it’s time to think about the best practices for creating content to share with your event’s attendees. Here are 4 best practices for creating social media content for your conference. Prepare some of your content BEFORE you ever arrive on site Tweets with photos average 35% higher retweet rate than text alone. As the organization in charge of the event, you should be setting an example, not playing catch up, when it comes to shareable content.... Read more »

Why and How to Create a Great Conference Blog

Posted September 17th, 2015 by K.C. Hopson & filed under Event Marketing, Event Rebels Blog, Social Media, What's New.

Talk to a marketing expert about your event, conference or trade show and almost certainly you will be told that social media needs to be a key component of your promotion. However, what is often missing is the advice on how to do have a great social media campaign. What do you tweet about? What should you post on Facebook? How do you get started? To answer these questions, it is important to reconsider a core principal of social media marketing. This concept involves the idea of a “spoke” – as in a bicycle tire. At the center of this... Read more »

Hashtags: A Cornerstone of Your Event’s Brand

Posted September 3rd, 2015 by K.C. Hopson & filed under Event Rebels Blog, Onsite, Social Media, What's New.

The ubiquitous hashtag (#hashtag) has quickly evolved from a curiosity to being an integral part of modern communication. The tag has worked its way into many marketing efforts and actually has become part of many brands. For the world of events, the hashtag has evolved past simple branding to being part of the general discussion that surrounds the interaction of attendees, speakers, exhibitors and others. Why Hashtags are so Important For a few years, hashtags were generally considered to be the domain of Twitter. This product, in particular, has become a great tool for events both in promotion and in... Read more »

Video: Using QR Codes to Improve Your Meeting

Posted July 23rd, 2015 by K.C. Hopson & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Onsite, QR Codes, What's New.

Earlier this week, EventRebels President K.C. Hopson spoke to the award-winning Georgia Peach Chapter of SGMP on how to improve your meeting with QR codes. Here is a recording of the popular presentation. Learn about the basics of QR codes, how to create great ones, and the many ways you can use them for your event.

Meetings Monday: North American Meetings Industry Day 2015

Posted April 20th, 2015 by K.C. Hopson & filed under Branding, Event Rebels Blog, Meetings, What's New.

Last Thursday, April 16, 2015, was a great day for the meetings industry. It marked for the first time that meeting professionals throughout the country and North America came together to rally and show support for one of the largest industries in the world – the travel and meetings industry. As was pointed out, everybody knows that travel is huge, but the average person does not understand that meetings are the greatest driver of travel. It was also made clear that the normal citizen does not understand actually what it is that meeting professionals and planners do. In an effort... Read more »

Rebel Roundup: Great Ideas, Event Design, Hotel Perks & Fees

Posted March 16th, 2015 by eventreb & filed under Event Design, Event Marketing, Event Rebels Blog, Meetings Technology, Mobile Event Apps, Social Media, Trade Show, Travel.

This week’s rebel round-up includes articles about Great Ideas, Event Design, Hotel Perks, and Hotel Fees! Enjoy! 4 Great Meeting Ideas From Great Ideas – Associations Now (@AssociationsNow) What Event Pros Don’t Know About Event Design – BizBash (@BizBash) Catersource and Event Solutions Announces Winners of Prestigious Industry Awards – Event Solutions (@EventSolutions) The best new hotel perks for 2015 – Road Warrior Voices (@USATODAYtravel) Marketers’ Tastes In Social Media Are Changing – Forbes (@Forbes) Top Hotel CEOs Say the Industry Won’t Copy Airlines With Fee Frenzy – Skift via Samantha Shankman (@samshankman) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more... Read more »

Rebel Roundup: AV Trends, Biz Traveler Apps, Beacons, and Fingerprinting

Posted March 2nd, 2015 by eventreb & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Trade Show, Travel.

This week’s rebel round-up includes articles about AV trends, Business Traveler Apps, Beacons, and Fingerprinting! Enjoy! Audio Visual Trends to Watch in 2015 – Global Experience Specialists (@GESGlobal) 5 Mobile Spas to Book For Meetings and Events – BizBash (@bizbash) 5 Amazing Apps for Business Travelers – Fox News (@kimkomando) Beacons Guide the Way for Event Organizers and Attendees – Trade Show News Network (@TSNN_com_US) Is Fingerprinting The Next Step In Travel Security? – Travel Pulse (@travelpulse) Behind the Surging Comeback of the Detroit Meetings Market – Greg Oates (@gregoates) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles... Read more »

Mobile Monday: Oscar Upgrades Tech, Doubles Down on Engagement

Posted February 23rd, 2015 by eventreb & filed under Event Rebels Blog, Meetings Technology, Onsite, Social Media.

A lot of tech upgrades were made to the 3,400-seat Dolby Theatre to pull off the 87th Annual Academy Awards yesterday in Hollywood, CA. Miles of fiber-optic cables were rolled out, a 4G LTE cell tower added, and motors, seats, and a screen were removed from the theater, all in anticipation for the big night. For the first time ever, technology helped stars and their fans connect through social media during the show. This year, the Oscar green room, designed by Architectural Digest with the help of eventual Best Actress winner Julianne Moore, had Samsung tablets and a “GIF mirror” to let... Read more »

Rebel Roundup: Hilton, Travel Safety, Medical Meetings, and Meeting Attendance

Posted February 23rd, 2015 by eventreb & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Trade Show, Travel.

This week’s rebel round-up includes articles about Hilton, Travel Safety, Medical Meetings, and Meeting Attendance! Enjoy! How Hilton Is Attempting to Redefine the Airport Hotel – Skift (@skift) 11 Ways to Engage a Literary Crowd – BizBash (@bizbash) 5 Principles to Make Every Minute of Your Meeting Count – EventManagerBlog (@EventMB) 10 important safety tips for travelers – Smarter Travel (@SmarterTravel) How Medical Meetings Are Solving Big Issues With Hybrid Technology – PCMA (@pcmahq) 5 Creative Ways to Increase Meeting Attendance – Smart Meetings (@SmartMeetings) See you next week with more interesting articles for the event and meeting industry! Follow us on twitter for more articles like this posted... Read more »

Tech Tuesday: Improve Your Meeting Attendee’s ROI with Networking Technology

Posted February 17th, 2015 by eventreb & filed under Event Apps, Event Networking, Event Rebels Blog, Meetings Technology, Mobile Event Apps, Social Media.

A report by Conventions 2020 on the future of meetings, events, exhibitions and conferences looked at the incentives for attending events and found that 76% of respondents cited the quality of networking as the single biggest factor that would encourage them to attend events. The networking factor beat out content, interaction and use of technology to take the number one motivating spot. In addition, the average person carries 2.9 electronic devices including smartphones, laptops, and tablets. Those are powerful tools that meeting planners should use to enhance networking events in order to achieve the greatest ROI for their attendees. 56%... Read more »

Rebel Roundup: Tech Giveaways, Philly DNC ’16, Social Media Event Amplification, and Customer Complaints

Posted February 16th, 2015 by eventreb & filed under Event Rebels Blog, Meetings Technology, Mobile Event Apps, Trade Show, Travel.

This week’s rebel round-up includes articles about Tech Giveaways, DNC 2016 in Philadelphia, Social Media Amplification of Events, and Handling Customer Complaints! Enjoy! Loews’ New OE Collection Aspires To Be the Thinking Man’s Lifestyle Hotel – Skift (@skift) 14 Gifts for Tech-Savvy Guests – BizBash (@bizbash) Philadelphia’s Bid For 2016 Convention “Unmatched” – PoliticsPA (@PoliticsPA) FreemanXP and Event Marketing Institute Study Highlights Social Media Amplification of Events – FreemanXP (@freemanxp) 5 Key Factors That Fuel PCMA’s Hybrid Success – PCMA (@pcmahq) 11 Steps for How to Handle a Customer Complaint at Your Event – Smart Meetings (@SmartMeetings) See you next week with more interesting articles for the... Read more »

Posts Tagged: social media

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